Grow Your Ecosystem
#MSPG25
Growth, Partnerships, and Rollercoasters
October 22–23, 2025
PortAventura Theme Park (Barcelona), Spain
As the #1 festival for the digital transformation industry, MSP GLOBAL brings together over 3,500 leaders in the MSP and IT world to build powerful service offerings for their customers—as they take over a theme park on the Mediterranean for the most valuable and exciting event on the MSP calendar.
This is MSP GLOBAL
The top decision-makers in the service provider, digital services reseller, and independent software vendor industries are gathering for a three-day intensive festival of learning and networking. Join the top leaders in the MSP space to gain the insights and make the connections you’ll need to get ahead in marketing, sales, cybersecurity, software integration, and hardware—so you can drive greater profit and deliver better outcomes for your customers.
MSP GLOBAL is a vendor-neutral event produced by the creators of CloudFest, the world’s #1 internet infrastructure conference series. We facilitate the connections that will supercharge your business through knowledge sharing, partnerships, and world-class networking events.
Calling all…
MSPs
Managed Service Providers
VARs
Value-added reseller / Distributor
MSSPs
Managed Security Service Providers
DMRs
Direct Market Resellers
ISVs
Independent Software Vendor
3,500+
Participants
120+
Speakers
100+
Partners
65+
Countries
Speaking in-person
Highlight Speakers in 2025
Meet Paul Lloyd
Director, Sellerly
Paul Lloyd scaled a business to 100+ staff and $100M revenue, and advises MSPs, VARs, and resellers on sales strategy, talent, CRM, and growth plans. In “Beyond the Founder: Scaling MSP Sales for Profitable Growth” and a follow-up AMA session, Lloyd will show you how MSPs can transition from owner-driven selling to a scalable sales engine that consistently drives new business.
Most MSPs rely on founder-led sales, but to scale, sales must become a structured, repeatable process. He can show how to build a repeatable sales process that works across various customer industries, taking your sales leadership beyond “accidental management”!
Meet Rainer Straeter
Government-Level advisor on AI
With decades of leadership experience in hosting and cloud services, Rainer Straeter advises the German government on its AI strategy. In “Unlocking the Public Sector”, Straeter will show MSPs some actionable strategies to help them break through to new business opportunities in Europe. In a follow-up AMA session, he will dive into the challenges and opportunities of working with the public sector, particularly in the cloud and managed services industry.
Working with the public sector presents unique challenges due to strict regulations, complex procurement processes, and high compliance standards. Give yourself an advantage in winning valuable new customers—don’t miss these sessions!
Meet Laurent Glaenzer
Founder and CEO, Lemon Operations
AI-driven insights can uncover patterns and opportunities across different sectors, enabling MSPs to tailor their service delivery dynamically to each client’s strategic goals. In “Aligning Managed Services with Client Business Outcomes Using AI”, explore how AI can help define and align managed services with client business outcomes, even in the face of diverse customer needs and industry dynamics.
Under Glaenzer’s leadership, Lemon Operations has supported hundreds of managed services companies globally in developing new cloud offerings, refining their business models, and accelerating their go-to-market strategies—including Microsoft, SAP, Oracle, Autodesk, and HPE. By integrating AI into your managed services framework, you can enhance value creation, improve operational efficiency, and strengthen their position as a trusted partner in driving measurable business outcomes.
Meet Paul Lloyd
Director, Sellerly
Paul Lloyd scaled a business to 100+ staff and $100M revenue, and advises MSPs, VARs, and resellers on sales strategy, talent, CRM, and growth plans. In “Beyond the Founder: Scaling MSP Sales for Profitable Growth” and a follow-up AMA session, Lloyd will show you how MSPs can transition from owner-driven selling to a scalable sales engine that consistently drives new business.
Most MSPs rely on founder-led sales, but to scale, sales must become a structured, repeatable process. He can show how to build a repeatable sales process that works across various customer industries, taking your sales leadership beyond “accidental management”!
Meet Rainer Straeter
Government-Level advisor on AI
With decades of leadership experience in hosting and cloud services, Rainer Straeter advises the German government on its AI strategy. In “Unlocking the Public Sector”, Straeter will show MSPs some actionable strategies to help them break through to new business opportunities in Europe. In a follow-up AMA session, he will dive into the challenges and opportunities of working with the public sector, particularly in the cloud and managed services industry.
Working with the public sector presents unique challenges due to strict regulations, complex procurement processes, and high compliance standards. Give yourself an advantage in winning valuable new customers—don’t miss these sessions!
Reach Greater Success at
MSP GLOBAL
Connect with the tools, ideas, and people who will drive your business forward—fast! MSP GLOBAL delivers a valuable, actionable, and enjoyable conference experience that you simply will not find anywhere else.
Exhibition
- Exhibit hall with industry-leading companies
- Vendors from across the MSP industry
- Monetization, eCommerce, security, plug-ins, marketing, and more
Social Events
- Networking events each day
(and night) - Centrally-located social activities
- Expand your network through parties and unique activities
Keynote and Panels
- Industry experts live on stage
- Hands-on masterclass sessions
- Two full days of learning: keynotes, expert panels, and fireside chats
Masterclasses
- Participate in expert-led masterclasses on cybersecurity, sales, and more
- Learn from top MSP leaders, with sessions in multiple languages
- Free with event registration, but sign-up is required
Unique Venue
- Theme park setting for networking parties and exhibition
- Easy to get to, but you may not want to leave
- We can’t help it if your friends get jealous
Learn More About MSP GLOBAL
2024 Highlight Speakers
These legends came to MSP GLOBAL to help attendees think outside the box and bring fresh insights to their business plans.
Charlie Brooker
Creator, Showrunner, Writer
Black Mirror
Jenni Hermoso
World Cup Champion
Spanish National Football Team
Jordi Faulí
Lead Architect
Sagrada Família
Keren Elazari
The Friendly Hacker
Chema Alonso
CDO
Telefónica
Ezequiel Steiner
CEO
Acronis
2024 Expert Speakers: The Leading Industry Voices
Attendees set themselves up to profit from the insights of these recognized industry leaders—and learned from them directly in focused masterclasses. MSP GLOBAL is all about actionable, immediately useful insights, and these superstars really deliver!
Ibrahim Edin
General Manager Europe
ICT Cloud Computing Services GmbH
Brian Helwig
CEO
MSP360
Dan Scott
IT Nation Community Director
ConnectWise
Shachar Rabbe
Chief Financial Officer
Acronis
Mike Krasnotsvetov
Director of Worldwide Sales
MSP360
David Harper
Co-Founder
BornGood
Henk Van der Heijden
VP Service Providers
Stellar Cyber
Soeren von Varchmin
Chairman of the Advisory Board
MSP GLOBAL
Elisabeth Klughardt
Owner
Finding Betty LLC
Yvette Laister
International Marketing Manager
ConnectWise
Alona Geckler
SVP Business Operations & Chief of Staff
Acronis
Lorena Panama
Global Partner Marketing Manager
Acronis
Jesse Melse
MSP Partner Channel Director
Eye Security
Jessica Couto
VP Channels & Distribution
LastPass
Jason Kemsley
CRO
Uptime
MSP First Partners for 2025
Meet the companies how have jumped in early to help us deliver a sure-to-unforgettable digital transformation festival!
Diamond+ Partner
Diamond Partners
Platinum Partners
Gold Partners
MSP GLOBAL Agenda:
Bird’s-Eye View
TUESDAY
Oct 21
Acronis TRU
Security Summit 2025
powered by: Acronis
WEDNESDAY
Oct 22
MAIN EVENT
powered by: Acronis
THURSDAY
Oct 23
MAIN EVENT
Discover PortAventura
Who You Will Meet at MSP GLOBAL
MSPs
Resellers
System Integrators
CSPs
ISVs
Hardware Providers
Reinforce Your Role in the Global Market
Quality Face-Time with Decision-Makers
Get the meetings that would take you months to organize by phone or email: re-establish old relationships and ignite new ones! As you join in on two solid days of sessions and networking events with the industry’s key influencers and purchasers, you and your company will unlock opportunities to make new connections and forge strategic alliances. In fact, it’ll be difficult to NOT make new connections here!
Product/Service Showcase
Get your finger on the pulse as you get up close to the newest products and services to hit the internet—and form a better understanding of the emerging revenue opportunities that these new tools and services present. This is the perfect place to debut a new solution, directly to an engaged crowd of internet professionals who have come to the Nürburgring looking for partnerships and insights.
Form New Partnerships to Meet Your Specific Needs
Whether you’re looking for a hyperscale partner or an emerging company with which to team up in this constantly-changing market, MSP GLOBAL is your entryway to the full range of companies who are changing the service provider space.
Up-to-the-Minute Market Insights
The presentations and workshops at MSP GLOBAL, as well as the exhibition hall featuring the latest products and solutions for you to offer your customers, you’ll get ahead of today’s shifting market dynamics so you can grow and thrive.
Partner with MSP GLOBAL
We’re expecting a huge crowd of highly-motivated service providers at the next edition of MSP GLOBAL. If you’re ready to move your brand into the spotlight, get in touch with us for partnership opportunities, including bundle branding packages for CloudFest.
MSP GLOBAL 2024 Recap
MSP GLOBAL Eye Candy
