{"id":11806,"date":"2025-04-11T16:13:59","date_gmt":"2025-04-11T15:13:59","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=11806"},"modified":"2025-04-11T18:00:31","modified_gmt":"2025-04-11T17:00:31","slug":"why-msps-should-attend-msp-global","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/","title":{"rendered":"Why MSPs Should Come to MSP GLOBAL"},"content":{"rendered":"\n<p><strong><strong>It\u2019s right there in the name: This is a festival purpose-built for MSPs<\/strong><\/strong>!<\/p>\n\n\n\n<p>Digital transformation is big business: the global market for managed services was valued at $344 billion in 2024\u2014and it is forecast to blow past $657 billion in 2030. Those finding success in this environment have done so by building a network of partners and a collection of tools to better serve their customers while improving internal efficiency.&nbsp;<\/p>\n\n\n\n<p>MSPs must manage increased demand for services such as hosting, backup, AI, storage, and cybersecurity from the customers they have\u2014while meeting the monumental challenge of new customer acquisition in an increasingly competitive environment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"from-customer-profiling-to-profit-as-an-msp\" style=\"font-style:normal;font-weight:600;line-height:1.3\">From Customer Profiling to Profit as an MSP<\/h2>\n\n\n\n<p>So a successful MSP has to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Know what their customers need<\/li>\n\n\n\n<li>Develop service packages to meet those needs<\/li>\n\n\n\n<li>Let customers KNOW that their needs can be met<\/li>\n\n\n\n<li>Successfully sell to those customers<\/li>\n\n\n\n<li>Profit!<\/li>\n<\/ol>\n\n\n\n<p>Taking those steps while also staying up to date on the technology and cyber threat landscape is a bit like juggling plates on top of a moving truck\u2014but it\u2019s not impossible.<\/p>\n\n\n\n<p>These goals are achievable with the right business intelligence and strategic partnerships. However, the vast majority of MSPs are smaller businesses, which don\u2019t have huge sales and business-development teams. For these service providers, every moment counts: when you\u2019re out looking for new tools or new strategic partnerships, that means you\u2019re not attending to your core business.<\/p>\n\n\n\n<p>That\u2019s why MSP GLOBAL exists: to <strong>help MSPs quickly and easily meet the exact people they need to meet<\/strong>, and get their hands on the exact tools they need to deploy. Over the course of two action-packed days, MSPs are the guests of honor as they meet, learn, collaborate, and connect with the right vendors and partners. It\u2019s like<strong> taking care of a year\u2019s worth of networking in just two days<\/strong>\u2014and those two days are spent at the Spanish seaside!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"msp-global-2025-conference-theme\" style=\"font-style:normal;font-weight:600;line-height:1.3\">MSP Global 2025 Conference theme<\/h2>\n\n\n\n<p>Our theme for 2025 is \u201c<a href=\"https:\/\/mspglobal.com\/conference-theme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grow Your Ecosystem<\/a>\u201d, which highlights the interconnected nature of digital transformation industry: <strong>this is a team sport<\/strong>, and we\u2019ll help you build up a winning squad. Once you get to PortAventura theme park in Barcelona, MSPs and MSSPs can expect to connect with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distributors<\/li>\n\n\n\n<li>VARs<\/li>\n\n\n\n<li>DMRs<\/li>\n\n\n\n<li>Cloud Service Providers<\/li>\n\n\n\n<li>Corporate IT leaders looking for your services<\/li>\n\n\n\n<li>Original Equipment Manufacturers (OEM)<\/li>\n\n\n\n<li>Platform Integrators<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size cfs-article-inner-heading\" id=\"executive-connections-in-a-gorgeous-location\" style=\"font-style:normal;font-weight:600;line-height:1.3\"><strong>Executive Connections in a Gorgeous Location<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-party-1-1024x684.jpg\" alt=\"MSP Global 2024 party venue\" class=\"wp-image-11811\" style=\"width:877px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-party-1-1024x684.jpg 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-party-1-768x513.jpg 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-party-1.jpg 1035w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The quality of attendees is really high: over 45% of attendees are C-level and senior leadership. It would not be possible for any company\u2019s team to even get all these people on the phone within several months\u2014never mind in just two days! Netter yet, you get to meet all these leaders in one place, with no distractions.<\/p>\n\n\n\n<p>Most events have boring hotel-lobby mixers for twice the price: instead, you\u2019ll be on the Spanish coast with your future partners and customers. MSP GLOBAL was created by the <a href=\"https:\/\/www.cloudfest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CloudFest<\/a> team: for over 20 years they\u2019ve been creating environments where deals happen.<\/p>\n\n\n\n<p>The MSP GLOBAL agenda is vendor-neutral and results-focused. You\u2019ll meet around a wide range of companies at PortAventura, each with their own perspectives, ideas, and offerings. We create the agenda independently, and we\u2019re bringing the top recognized experts in the MSP industry all to one place.<\/p>\n\n\n\n<p>That place is<strong> PortAventura theme park in Barcelona.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size cfs-article-inner-heading\" id=\"easy-to-get-there-but-you-may-not-want-to-leave\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Easy to Get There (But You May Not Want to Leave)<\/h3>\n\n\n\n<p><a href=\"https:\/\/mspglobal.com\/location\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can get to PortAventura from two different airports<\/a>, both of which are served by flights from anywhere in the world. Then it\u2019s a short journey by car, train, or bus. If you\u2019re flying to Barcelona Airport, we\u2019ll even give you a ride in our shuttle bus!<\/p>\n\n\n\n<p>Whether you\u2019re a global platform or a new service provider, MSP GLOBAL puts you on the right path to sustainable growth and greater success.<\/p>\n\n\n\n<p><strong>The world doesn\u2019t need another managed services event\u2014it needs MSP GLOBAL!<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s right there in the name: This is a festival purpose-built for MSPs! Digital transformation is big business: the global market for managed services was valued at $344 billion in 2024\u2014and it is forecast to blow past $657 billion in 2030. Those finding success in this environment have done so by building a network of [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":11820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":true,"footnotes":""},"categories":[1499],"tags":[],"class_list":["post-11806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msp-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why MSPs Should Come to MSP GLOBAL<\/title>\n<meta name=\"description\" content=\"MSP Global is THE place to be seen when you are an independent MSP or a company in this field. The top reasons for this are exposed further.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why MSPs Should Come to MSP GLOBAL\" \/>\n<meta property=\"og:description\" content=\"Why MSPs Should Come to MSP GLOBAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/\" \/>\n<meta property=\"og:site_name\" content=\"MSP GLOBAL BLOG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100089083200946\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-11T15:13:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T17:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Yerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:site\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Yerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/\"},\"author\":{\"name\":\"Jordan Yerman\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/person\\\/8f9fe7b13f0cd6f91973b86a5fbf33da\"},\"headline\":\"Why MSPs Should Come to MSP GLOBAL\",\"datePublished\":\"2025-04-11T15:13:59+00:00\",\"dateModified\":\"2025-04-11T17:00:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/msp-global-attendees.jpg\",\"articleSection\":[\"MSP Global\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/\",\"name\":\"Why MSPs Should Come to MSP GLOBAL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/msp-global-attendees.jpg\",\"datePublished\":\"2025-04-11T15:13:59+00:00\",\"dateModified\":\"2025-04-11T17:00:31+00:00\",\"description\":\"MSP Global is THE place to be seen when you are an independent MSP or a company in this field. The top reasons for this are exposed further.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/msp-global-attendees.jpg\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/msp-global-attendees.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/why-msps-should-attend-msp-global\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MSP Global\",\"item\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/category\\\/msp-global\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why MSPs Should Come to MSP GLOBAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\",\"name\":\"MSP INSIGHTS - The MSP GLOBAL Blog\",\"description\":\"The latest news for MSPs and Tech Experts.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\",\"name\":\"MSP GLOBAL\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/MSP-GLOBAL-BLOG.svg\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/MSP-GLOBAL-BLOG.svg\",\"width\":536,\"height\":63,\"caption\":\"MSP GLOBAL\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=100089083200946\",\"https:\\\/\\\/x.com\\\/MSPglobalevent\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mspglobalevent\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mspglobalevent\\\/\"],\"ownershipFundingInfo\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/imprint\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/imprint\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/person\\\/8f9fe7b13f0cd6f91973b86a5fbf33da\",\"name\":\"Jordan Yerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Jordan-Yerman-96x96.jpg\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Jordan-Yerman-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Jordan-Yerman-96x96.jpg\",\"caption\":\"Jordan Yerman\"},\"description\":\"Senior Writer and Content Lead Jordan Matthew Yerman is a Vancouver-based writer, photographer, and electronic artist. As CloudFest senior copywriter, he is responsible for guiding the voice of the event, as well as helping to shape the agenda. His writing, journalism, and photography experience extends to architecture, design, aerospace, and civic affairs; and he has presented multiple times at the International Symposium on Electronic Art.\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/author\\\/jordan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why MSPs Should Come to MSP GLOBAL","description":"MSP Global is THE place to be seen when you are an independent MSP or a company in this field. The top reasons for this are exposed further.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/","og_locale":"en_US","og_type":"article","og_title":"Why MSPs Should Come to MSP GLOBAL","og_description":"Why MSPs Should Come to MSP GLOBAL","og_url":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/","og_site_name":"MSP GLOBAL BLOG","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100089083200946","article_published_time":"2025-04-11T15:13:59+00:00","article_modified_time":"2025-04-11T17:00:31+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg","type":"image\/jpeg"}],"author":"Jordan Yerman","twitter_card":"summary_large_image","twitter_creator":"@MSPglobalevent","twitter_site":"@MSPglobalevent","twitter_misc":{"Written by":"Jordan Yerman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#article","isPartOf":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/"},"author":{"name":"Jordan Yerman","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/person\/8f9fe7b13f0cd6f91973b86a5fbf33da"},"headline":"Why MSPs Should Come to MSP GLOBAL","datePublished":"2025-04-11T15:13:59+00:00","dateModified":"2025-04-11T17:00:31+00:00","mainEntityOfPage":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/"},"wordCount":661,"publisher":{"@id":"https:\/\/mspglobal.com\/blog\/#organization"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#primaryimage"},"thumbnailUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg","articleSection":["MSP Global"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/","url":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/","name":"Why MSPs Should Come to MSP GLOBAL","isPartOf":{"@id":"https:\/\/mspglobal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#primaryimage"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#primaryimage"},"thumbnailUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg","datePublished":"2025-04-11T15:13:59+00:00","dateModified":"2025-04-11T17:00:31+00:00","description":"MSP Global is THE place to be seen when you are an independent MSP or a company in this field. The top reasons for this are exposed further.","breadcrumb":{"@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#primaryimage","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/msp-global-attendees.jpg","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/mspglobal.com\/blog\/why-msps-should-attend-msp-global\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mspglobal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MSP Global","item":"https:\/\/mspglobal.com\/blog\/category\/msp-global\/"},{"@type":"ListItem","position":3,"name":"Why MSPs Should Come to MSP GLOBAL"}]},{"@type":"WebSite","@id":"https:\/\/mspglobal.com\/blog\/#website","url":"https:\/\/mspglobal.com\/blog\/","name":"MSP INSIGHTS - The MSP GLOBAL Blog","description":"The latest news for MSPs and Tech Experts.","publisher":{"@id":"https:\/\/mspglobal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mspglobal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mspglobal.com\/blog\/#organization","name":"MSP GLOBAL","url":"https:\/\/mspglobal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/MSP-GLOBAL-BLOG.svg","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/MSP-GLOBAL-BLOG.svg","width":536,"height":63,"caption":"MSP GLOBAL"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100089083200946","https:\/\/x.com\/MSPglobalevent","https:\/\/www.linkedin.com\/company\/mspglobalevent\/","https:\/\/www.instagram.com\/mspglobalevent\/"],"ownershipFundingInfo":"https:\/\/mspglobal.com\/blog\/imprint\/","actionableFeedbackPolicy":"https:\/\/mspglobal.com\/blog\/imprint\/"},{"@type":"Person","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/person\/8f9fe7b13f0cd6f91973b86a5fbf33da","name":"Jordan Yerman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jordan-Yerman-96x96.jpg","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jordan-Yerman-96x96.jpg","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jordan-Yerman-96x96.jpg","caption":"Jordan Yerman"},"description":"Senior Writer and Content Lead Jordan Matthew Yerman is a Vancouver-based writer, photographer, and electronic artist. As CloudFest senior copywriter, he is responsible for guiding the voice of the event, as well as helping to shape the agenda. His writing, journalism, and photography experience extends to architecture, design, aerospace, and civic affairs; and he has presented multiple times at the International Symposium on Electronic Art.","url":"https:\/\/mspglobal.com\/blog\/author\/jordan\/"}]}},"_links":{"self":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/11806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/comments?post=11806"}],"version-history":[{"count":5,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/11806\/revisions"}],"predecessor-version":[{"id":11821,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/11806\/revisions\/11821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/media\/11820"}],"wp:attachment":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/media?parent=11806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/categories?post=11806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/tags?post=11806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}