{"id":12058,"date":"2025-06-18T19:04:58","date_gmt":"2025-06-18T18:04:58","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12058"},"modified":"2025-06-18T19:04:59","modified_gmt":"2025-06-18T18:04:59","slug":"ai-business-automation-for-msps-with-autonomates-jamie-claret","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/ai-business-automation-for-msps-with-autonomates-jamie-claret\/","title":{"rendered":"AI Business Automation for MSPs with Autonomate\u2019s Jamie Claret"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"automation-101-for-msps-with-autonomate-s-jamie-claret\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Automation 101 for MSPs with Autonomate\u2019s Jamie Claret<\/h2>\n\n\n\n<p>Hands up, MSPs: how familiar are you with automation? Are you automating within your own business yet? Better still, are you <em>selling <\/em>automation as a service to your clients?<br><br>These are the questions Jamie Claret, CEO of Autonomate and 2024 MSP Global keynote speaker, asks when he hosts sessions on AI automation for MSPs. The results\u2014see below\u2014may surprise you.<\/p>\n\n\n\n<p>AI-driven task automation has become an essential tool in MSPs\u2019 drive to improve efficiency\u2014cutting operational costs by 25% while improving service delivery speed and increasing profit margins by 19%, according to <a href=\"https:\/\/www.lansweeper.com\/wp-content\/uploads\/AI-Adoption-in-Managed-Services.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lansweeper\u2019s 2025 <em>AI Adoption in Managed Services<\/em> report<\/a>.<br><br>So why isn\u2019t everyone doing it? Here, Jamie shares his need-to-knows, top tips, and first-class analogies to help explain the transformative power of AI automation and illustrate how you can harness it for growth.<\/p>\n\n\n\n<p>Over to you, Jamie!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"the-brain-in-a-jar-problem\" style=\"font-style:normal;font-weight:600;line-height:1.3\">The Brain-in-a-Jar Problem<\/h2>\n\n\n\n<p>Ever since ChatGPT came along, AI has been the buzzword. The consensus is that AI is automation. I think of AI as a brain in a jar. The problem with the brain in a jar is you can interact with it\u2014like you can have conversations with ChatGPT\u2014but it can&#8217;t do much on its own. Hands are the automation. When you join up the brain with the hands, that\u2019s when you get the real power.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"already-automating-start-selling-it\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Already Automating? Start Selling It<\/h2>\n\n\n\n<p>MSPs should want to use automation and AI to improve their own internal systems. Those repetitive tasks\u2014such as back-up checks, reconciling monthly invoices\u2014should be automated.<\/p>\n\n\n\n<p>MSPs have a massive opportunity to sell this to their customers as well. What\u2019s always interesting when I do a session is only 5% or 10% ever put their hands up and say: \u201cWe&#8217;re selling this as a service.\u201d As an MSP, you are one of the very few trusted advisors in a business, so you absolutely should be talking to them about automation and helping them to deliver it. If you can&#8217;t help them, someone else is going to help them\u2014either an automation company like us, or an MSP who <em>does<\/em> do automation and AI. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"automation-isn-t-mrr-but-you-need-to-get-over-it\" style=\"font-style:normal;font-weight:600;line-height:1.3\"><strong>Automation isn\u2019t MRR\u2014but You Need to Get Over It<\/strong><\/h2>\n\n\n\n<p>There are many reasons why MSPs don&#8217;t sell automation. It&#8217;s not break-fix and it\u2019s not technical support\u2014it&#8217;s development, project managers, business analysts. But the other reason they&#8217;re really scared of it is it&#8217;s not a monthly recurring revenue\u2014and as MSPs, we all love monthly recurring revenue. Automation is more project-based and consultative. And that&#8217;s a challenge. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"it-s-all-in-the-mindset-from-problem-solver-to-trusted-advisor\" style=\"font-style:normal;font-weight:600;line-height:1.3\">It&#8217;s All in the Mindset: From Problem-Solver to Trusted Advisor<\/h2>\n\n\n\n<p>MSPs may not think of themselves as break-fix shops anymore, but people still call when there&#8217;s a problem, even if you\u2019re proactively managing those problems. The difference with AI automation is that the proactivity comes later, once you&#8217;ve implemented some form of automation. AI automation is a different skillset. You need project managers and business analysts, which most MSPs have never worked with before.<\/p>\n\n\n\n<p>The shift is from, \u201cThere&#8217;s a problem, we fix that problem,\u201d to looking at a challenge your client has and saying, \u201cOkay, how can we streamline that? How can we make that better with AI and automation?\u201d And you need experience of doing that. The MSPs that rush into AI and automation\u2014the reality is, that will break very quickly and very easily. You want something that&#8217;s robust, so that you can set and forget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"the-headcount-problem\" style=\"font-style:normal;font-weight:600;line-height:1.3\">The Headcount Problem<\/h2>\n\n\n\n<p>A big thing in MSPs now is roll-ups, convergence, and buy-and-grow. You end up with lots of different systems then pile more people into the problem. But some MSPs are starting to really slicken up what they do\u2014for example with AI automation\u2014and they&#8217;re going to keep their headcounts lower. That means that they can charge much less for their services, be far more profitable, and then reinvest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"start-with-a-cup-of-tea\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Start with a Cup of Tea<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/pexels-photo-8439093-1024x684.jpeg\" alt=\"AI Business Automation for MSPs\" class=\"wp-image-12059\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/pexels-photo-8439093-1024x684.jpeg 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/pexels-photo-8439093-768x513.jpeg 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/pexels-photo-8439093-1536x1025.jpeg 1536w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/pexels-photo-8439093-2048x1367.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before an MSP goes headfirst into trying to solve clients\u2019 problems, they need to solve their own. It\u2019s what I call the Cup-of-Tea Problem. Look at your business and a particular process\u2014let&#8217;s say Dave running the back-up checks. Dave runs through a spreadsheet, marks if they&#8217;ve worked or not, and the spreadsheet creates a ticket if it doesn&#8217;t work. Which is like making a cup of tea: you boil the kettle, put the tea bag in, fill up the cup.<\/p>\n\n\n\n<p>That&#8217;s very simple from a human point of view, but from an AI or automation point of view, it&#8217;s trickier. The kettle may not switch on\u2014what do you do then? What if the teabag breaks? Where do you keep the milk? When you try to explain a human process and map that out into an intelligent automation process, there\u2019s a lot of questions like that.<\/p>\n\n\n\n<p>MSPs should look at a particular problem, imagine it\u2019s making a cup of tea, work out all the things that person must think about, and then map it out. The best projects to start with internally are those that have the fewest steps and the fewest possible problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"the-importance-of-what-ifs-and-maybes\" style=\"font-style:normal;font-weight:600;line-height:1.3\">The Importance of What-Ifs and Maybes<\/h2>\n\n\n\n<p>MSPs really need to think about all the things that could happen. What might happen is you set up an automation for a process, and then an exception occurs\u2014the email you&#8217;re looking for doesn&#8217;t arrive, or it comes in a totally different format. It can get very disheartening. But time spent at the beginning anticipating those exceptions will make the whole process better going forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"meet-your-new-best-friends\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Meet Your New Best Friends<\/h2>\n\n\n\n<p>There&#8217;s a technology called Robotic Process Automation (RPA), which forms the fundamentals of automation. MSPs who want to get into this space should start thinking about recruiting someone who&#8217;s got experience in RPA. They\u2019ll likely have worked at a larger company\u2014it tends to be larger companies that have used this type of technology\u2014but they\u2019ll have the mindset and the experience to know the ins and outs of automation.<\/p>\n\n\n\n<p>The second hire would be a business analyst. I only found out when I started an automation company what business analysts were, but they are your best friends. They\u2019ll ask a few questions and you\u2019ll be off, chatting away about your process or problem; and they just smile, but their fingers are typing at 100 miles an hour mapping out the entire process into swim lanes and workflows and so on. They&#8217;re fantastic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"the-prime-targets-for-ai-automation\" style=\"font-style:normal;font-weight:600;line-height:1.3\"><strong>The Prime Targets for AI Automation<\/strong><\/h2>\n\n\n\n<p>AI automation suits manufacturing and construction, particularly manufacturing production. Often these businesses have done their Lean Methodology to save costs and boost efficiency, but engineering minds are always keen to make their business even more efficient. Businesses with a heavy finance function that do a lot of transactions on a regular basis are also very good candidates for automation.<\/p>\n\n\n\n<p>The biggest success story I have first-hand experience of is in the care sector. A large provider in the UK had a massive team of people\u2014hiring 300 to 400 people every month. They had a team of eight processing the background, DBS, and care-quality commission checks. It was completely manual\u2014logging into one system, logging into another system, then saving it down. Now the entire process has been automated, those people are doing different\u2014and most likely more rewarding\u2014jobs within the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"if-i-could-give-msps-one-bit-of-advice\" style=\"font-style:normal;font-weight:600;line-height:1.3\">If I Could Give MSPs One Bit of Advice\u2026<\/h2>\n\n\n\n<p>\u2026it would be this: Test automation within your own business first. Do that, and you&#8217;ll have the \u2018A-ha!\u2019 moment. You\u2019ll say: \u201cIf it could do that, could it do this?\u201d Hopefully you&#8217;ll then have the second moment that I had, which is: \u201cWhy is everyone not doing this?\u201d Then you can think of your clients. Speak to them, even if you\u2019re not able to deliver this service yet, because they&#8217;re just as befuddled, overwhelmed, and confused as you are. And this will start the conversation before someone else starts having that conversation with them.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-base-color has-vivid-purple-background-color has-text-color has-background has-link-color has-fixed-layout\"><thead><tr><th>MSP Global 2025<\/th><\/tr><\/thead><tbody><tr><td><em><a href=\"https:\/\/registration.mspglobal.com\/registration\">Register for MSP GLOBAL<\/a>: <em>Join us in Barcelona in October to get the latest industry news, meet the people in the know and discover solutions to get you ahead in AI automation.<\/em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Automation 101 for MSPs with Autonomate\u2019s Jamie Claret Hands up, MSPs: how familiar are you with automation? Are you automating within your own business yet? Better still, are you selling automation as a service to your clients? These are the questions Jamie Claret, CEO of Autonomate and 2024 MSP Global keynote speaker, asks when he [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":12062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1512],"tags":[],"class_list":["post-12058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Business Automation for MSPs with Autonomate\u2019s Jamie Claret<\/title>\n<meta name=\"description\" content=\"AI Business Automation for MSPs with Autonomate\u2019s Jamie Claret\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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