{"id":12120,"date":"2025-06-27T08:00:00","date_gmt":"2025-06-27T07:00:00","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12120"},"modified":"2025-07-01T12:49:29","modified_gmt":"2025-07-01T11:49:29","slug":"what-makes-msp-global-different-and-why-we-do-it","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/what-makes-msp-global-different-and-why-we-do-it\/","title":{"rendered":"What Makes MSP GLOBAL Different, and Why We Do It"},"content":{"rendered":"\n

When you stay in the lane of typical event communication language and marketing-speak, it\u2019s all too easy for the spirit of what you represent to evaporate. What I\u2019m getting at here is\u2026 sometimes you just have to flex.<\/strong><\/p>\n\n\n\n

So we created this post, where we detail exactly what makes this festival series different from other MSP events, and why service providers of all sizes will find game-changing value once they arrive. Check it out.<\/p>\n\n\n\n

Why MSP Global Is Not Like Other Events<\/a><\/h2>\n\n\n\n

As anyone in this community who knows me will have already guessed, I\u2019ve internally referred to this project as the Not Like Us Campaign: as a writer, I\u2019m not going to NOT be paying attention to Pulitzer Prize-winners! While we would never take swings at other specific event production teams\u2014that\u2019s just not cool\u2014our fast-paced and hilarious ideation process was also surprising in just how many differences we found between what MSP GLOBAL does and what other events do. \u201cTop 5\u201d became \u201cTop 10\u201d, and even that wasn\u2019t enough.\u00a0<\/p>\n\n\n\n

So… What Are The 12 Reasons That Make Us Different?<\/h2>\n\n\n\n

MSP GLOBAL: INTERNATIONAL<\/em>
<\/strong>OTHERS: LOCAL<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We\u2019re international, bringing together senior industry leaders from all corners of the globe to address an interconnected marketplace\u2014they brought in some folks from the next town over.<\/p>\n\n\n\n

MSP GLOBAL: HELPING YOU WIN
<\/strong>OTHERS: HELPING THEMSELVES<\/em>
We help MSPs and IT departments of all sizes meet their goals\u2014from growth and automation to M&A\u2014they just want to sell you stuff.<\/p>\n\n\n\n

MSP GLOBAL: AWESOME PARTIES<\/em>
<\/strong>OTHERS: BORING MIXERS<\/em>
We throw nightly networking parties and live concerts, where you can make meaningful connections and new friends\u2014they have drinks at the hotel bar (maybe).<\/p>\n\n\n\n

MSP GLOBAL: OUTSIDE THE BOX<\/em>
<\/strong>OTHERS: STUCK IN THE BOX<\/em>
We feature visionaries from beyond the industry to help you think more broadly\u2014they stay within a silo.<\/p>\n\n\n\n

MSP GLOBAL: HELPING YOU WIN<\/em>
<\/strong>OTHERS: HELPING THEMSELVES<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We\u2019re vendor neutral, helping MSPs and IT departments of all sizes meet their goals\u2014from growth and automation to M&A\u2014they just want to sell you stuff.<\/p>\n\n\n\n

MSP GLOBAL: BEAUTIFUL LOCATION<\/em>
<\/strong>OTHERS: BORING BUILDING<\/em>
We hold our festival at a theme park on the Mediterranean, complete with rollercoasters and beautiful sunsets\u2014they use a boring convention center with ugly carpets.<\/p>\n\n\n\n

MSP GLOBAL: SERVER THROWING<\/em>
<\/strong>OTHERS: A LOT OF SITTING<\/em>
We host the World Server Throwing Tour\u2019s Spanish Qualifier\u2014they just sit around.<\/p>\n\n\n\n

MSP GLOBAL: THEY LOVE US<\/em>
<\/strong>OTHERS: YOUR BOSS MAKES YOU GO<\/em>
We deliver an experience our attendees and partners love, which is why our NPS score is so high\u2014they rely on the fact that your boss forces you to go.<\/p>\n\n\n\n

MSP GLOBAL: FREE TRANSPORTATION
<\/strong>OTHERS: LOTS OF TAXIS<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We have our own free transit system, connecting you to the venue, hotel, and even the airport\u2014they make you explain your taxi receipts to your boss.<\/p>\n\n\n\n

MSP GLOBAL: FREE BEER!<\/strong><\/em>
OTHERS: A SANDWICH COSTS <\/em>WHAT?!<\/em><\/strong>
<\/em>We have free food and drinks\u2014they\u2019re surrounded by overpriced corporate restaurants.<\/p>\n\n\n\n

MSP GLOBAL: 0\u20ac<\/strong><\/em>
OTHERS: HUNDREDS OF \u20ac<\/em>
Our core audience of MSPs, MSSPs, resellers, systems integrators, and corporate IT managers get free tickets\u2014theirs cost hundreds of euros.<\/p>\n\n\n\n

MSP GLOBAL: AGENDA CREATED WITH LOVE
<\/strong>OTHERS: AGENDA COPY\/PASTED<\/em>
<\/em><\/strong>We curate our agenda over the course of a year, so every element of the industry gets what it needs and feels connected\u2014they keep doing the same sessions over and over.<\/p>\n\n\n\n

MSP GLOBAL: COMMUNITY<\/em>
<\/strong>OTHERS: A BUNCH OF STRANGERS<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We have a year-round community, with attendees and partners supporting each other and helping one another grow\u2014they leave you with a bunch of business cards from people you don\u2019t remember meeting.<\/p>\n\n\n\n

It Takes Careful Forethought to Rock This Hard<\/h2>\n\n\n\n

Just like an arena rock show, the spontaneity and energy you see take a lot of planning and effort to pull off, all while making the final experience seem effortless and even improvised. Each festival we produce actually takes more than a year to create\u2014so we\u2019re already thinking ahead to 2026 even before our 2025 event kicks off. That way our main theme<\/a>, subthemes<\/a>, and key sessions have already been double- and triple-validated by our Advisory Board and those working on the cutting edge of the digital transformation industry.<\/p>\n\n\n\n

So when we bring the community rollercoasters, live concerts, and headline speakers from beyond the grave, we\u2019re doing it for a larger and highly specific purpose: to create an immersive experience to help every attendee think about their role in this ecosystem in a different way, and to approach even the scariest challenges with an adventurous attitude. And to remind them that, through it all, they are part of a community that will support them when they dare to get creative.<\/p>\n\n\n\n

So yeah, MSP GLOBAL is not like other events.
We will never be like other events.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We will always try new and crazy things.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

We are proud of this, we will keep trying to outdo ourselves, and we invite you to take this ride with us.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

When you stay in the lane of typical event communication language and marketing-speak, it\u2019s all too easy for the spirit of what you represent to evaporate. What I\u2019m getting at here is\u2026 sometimes you just have to flex. So we created this post, where we detail exactly what makes this festival series different from other […]<\/p>\n","protected":false},"author":14,"featured_media":12131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1513,1499],"tags":[],"class_list":["post-12120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-msp-global"],"yoast_head":"\nWhat Makes MSP GLOBAL Different, and Why We Do It<\/title>\n<meta name=\"description\" content=\"Discover why MSP Global is the best MSP conference, what makes it unique and why you should attend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mspglobal.com\/blog\/what-makes-msp-global-different-and-why-we-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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