{"id":12178,"date":"2025-07-04T10:00:00","date_gmt":"2025-07-04T09:00:00","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12178"},"modified":"2025-07-04T09:16:32","modified_gmt":"2025-07-04T08:16:32","slug":"msp-sales-improvement-using-social-proof","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/msp-sales-improvement-using-social-proof\/","title":{"rendered":"How MSPs Can Boost Sales Using Social Proof"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Social proof boosts MSP success\" src=\"https:\/\/player.vimeo.com\/video\/1098239998?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Social proof is a key growth tool for MSPs. So what exactly is it, and how can you use it to build your tech business?\u202f\u202f&nbsp;<\/p>\n\n\n\n<p>We asked Mark Copeman, co-director at Wingman Marketing, a specialist MSP marketing agency.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Everyone is talking about social proof! What does it mean?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Social proof is the idea that the actions and opinions of others influence our decisions. Sometimes that\u2019s because we want to fit in, often it\u2019s because we trust the judgment and experience of others.&nbsp;<\/p>\n\n\n\n<p>Social proof includes things like reviews, testimonials, case studies and public or personal recommendations.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\"> So trust is at the heart of social proof?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Absolutely! Trust runs throughout the entire sales and marketing process. Any MSP is selling trust first and foremost; the IT part is almost secondary.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Why is that?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>A new client is effectively handing over the keys to their kingdom, including all their sensitive data. They need to de-risk that decision as much as possible. So anything you can do to demonstrate that you are a trustworthy, reputable business is absolutely key.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">And social proof helps do that?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>That\u2019s right. Social proof is essential for developing trust and de-risking decisions. One way to persuade people that you\u2019re the right organization to partner with is to demonstrate that you\u2019re already doing a good job for similar businesses.&nbsp;<\/p>\n\n\n\n<p>Social proof must also be relevant to your target market. That may mean it features the same region, type of work or size of client\u2014whatever will resonate with prospective customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/social-proof-statistics\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/most-influential-sources-to-products-gartner-digital-markets-1024x538.png\" alt=\"Diagram from Gartner Digital Markets showing social proof is key to marketing success \" class=\"wp-image-12187\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/most-influential-sources-to-products-gartner-digital-markets-1024x538.png 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/most-influential-sources-to-products-gartner-digital-markets-768x403.png 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/most-influential-sources-to-products-gartner-digital-markets.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What are the first steps to creating social proof for your MSP?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>It can be hard when you\u2019re just starting out. You may need to gather social proof about yourself as an individual, perhaps from previous jobs, to demonstrate your trustworthiness and reputation.&nbsp;<\/p>\n\n\n\n<p>Then a first step for all MSPs should be collecting Google reviews\u2014they\u2019re the lifeblood of many small businesses and absolutely essential.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">How many Google reviews do you need?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>It all depends on the size and age of your business, but aim for 30 as a minimum and go from there<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">How can you build your Google reviews?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ask your current list of clients, but don&#8217;t email everybody at once. It needs to be an organic process or you will be penalized by Google.&nbsp;<\/p>\n\n\n\n<p>Remember, as an MSP or IT business, you&#8217;ll likely have a service desk and be interacting with clients all day. There&#8217;s normally tons of marketing gold coming through in those ticket threads, so don\u2019t miss out on it.&nbsp;<\/p>\n\n\n\n<p>Make your technicians aware of what to do if a client gives praise at the end of a project or after you&#8217;ve solved a difficult ticket. Collect those quotes and ask if they\u2019d be happy giving a Google business review.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What next?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>You need to feature social proof on your website. That can be as simple as some short quotes from happy clients. Start with 10, then build it out.&nbsp;<\/p>\n\n\n\n<p>Create written case studies and interviews. Video testimonials are also really powerful.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">So why isn\u2019t every MSP sharing social proof?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>There can be a reluctance to ask, especially in the UK and some European countries. At Wingman, we work with customers across the English-speaking world, and our US clients wouldn&#8217;t think twice about asking for a testimonial.&nbsp;<\/p>\n\n\n\n<p>Once you have a testimonial you\u2019re proud of, make the most of it. Shout it from the rooftops! There&#8217;s no point in having it if you&#8217;re not going to share it with people, and social media can be great for that.\u202f&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Where else can MSPs use social proof?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Punctuate proposals with nuggets of social proof, alongside the numbers and the spec. It shows that you are a company worth doing business with.&nbsp;<\/p>\n\n\n\n<p>Use social proof elsewhere in the sales process, too. Send a little note to a prospect, saying, \u201cThis brand-new testimonial has just come in, and I thought you might be interested to see it.\u201d That&#8217;s much better than a typical chasing email.&nbsp;<\/p>\n\n\n\n<p>And tailor the testimonials you share to the client, so they have the right kind of social proof to support their decision.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Any final advice for MSPs? <\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"400\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-07-02-at-15.25.10.png\" alt=\"\" class=\"wp-image-12185\" style=\"width:50px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Establish a process to collect social proof as part of your day-to-day operations. Once they start to naturally flow in, life becomes a lot easier.\u202f&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget that \u2018happy customers\u2019 page on your website. If you don&#8217;t have one right now, set yourself a goal to have half a dozen testimonials in three months\u2019 time.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t be shy\u2014if you\u2019re doing a good job, then 99 % of people will be very happy to help. So just ask!&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><em>Mark Copeman is creator of<\/em><a href=\"https:\/\/msp-secrets.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em> MSP Secrets Revealed<\/em><\/a><em> and<\/em><a href=\"https:\/\/helpdeskhabits.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em> Helpdesk Habits<\/em><\/a><em>. See how he puts his social proof advice into practice on Wingman Marketing\u2019s<\/em><a href=\"https:\/\/wingmanmspmarketing.com\/happy-clients\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em> Happy Clients page<\/em><\/a><em>.<\/em>&nbsp;<\/p>\n\n\n\n<p>Discover more <a href=\"https:\/\/mspglobal.com\/blog\/category\/opinion\/\" target=\"_blank\" rel=\"noreferrer noopener\">expert<\/a><a href=\"https:\/\/mspglobal.com\/blog\/category\/opinion\/\"> advice<\/a> to drive success for your MSP.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social proof is a key growth tool for MSPs. So what exactly is it, and how can you use it to build your tech business?\u202f\u202f&nbsp; We asked Mark Copeman, co-director at Wingman Marketing, a specialist MSP marketing agency. Everyone is talking about social proof! What does it mean? Social proof is the idea that the [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":12190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1512],"tags":[],"class_list":["post-12178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How MSPs Can Boost Sales Using Social Proof<\/title>\n<meta name=\"description\" content=\"Improve your tech business sales with the help of social proof! Interview with Mark Copeman, MSP marketing specialist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mspglobal.com\/blog\/msp-sales-improvement-using-social-proof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How MSPs Can Boost Sales Using Social Proof\" \/>\n<meta property=\"og:description\" content=\"How MSPs Can Boost Sales Using Social Proof\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mspglobal.com\/blog\/msp-sales-improvement-using-social-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"MSP GLOBAL BLOG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100089083200946\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Close-up-of-filing-showing-section-labelled-Evidence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1459\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miles Kendall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:site\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Kendall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/\"},\"author\":{\"name\":\"Miles Kendall\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e9bed029b316efa7a58f3f21d3c2845\"},\"headline\":\"How MSPs Can Boost Sales Using Social Proof\",\"datePublished\":\"2025-07-04T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/\"},\"wordCount\":848,\"publisher\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Close-up-of-filing-showing-section-labelled-Evidence.jpg\",\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/\",\"name\":\"How MSPs Can Boost Sales Using Social Proof\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/msp-sales-improvement-using-social-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Close-up-of-filing-showing-section-labelled-Evidence.jpg\",\"datePublished\":\"2025-07-04T09:00:00+00:00\",\"description\":\"Improve your tech business sales with the help of social proof! 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