{"id":12581,"date":"2025-09-29T11:06:19","date_gmt":"2025-09-29T10:06:19","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12581"},"modified":"2025-10-01T12:00:52","modified_gmt":"2025-10-01T11:00:52","slug":"how-to-scale-profitably-with-ronnie-bachmann-devoteam","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/how-to-scale-profitably-with-ronnie-bachmann-devoteam\/","title":{"rendered":"Growing the right way: how to scale profitably with DevoTeam\u2019s Ronnie Bachmann"},"content":{"rendered":"\n

Ronnie Bachmann, CTO at DevoTeam, has built his career at the intersection of engineering, automation, and service delivery. He\u2019s seen first\u2011hand that in today\u2019s MSP market, size alone isn\u2019t enough to guarantee success.<\/p>\n\n\n\n

At MSP GLOBAL 2025, Ronnie will join a panel of C\u2011suite leaders to unpack what it really takes to grow\u2014local trust, smart use of hybrid delivery models, and the technical discipline to execute consistently across regions. It\u2019s about adapting your service portfolios to shifting client needs, keeping costs under control, and building teams with the right people.<\/p>\n\n\n\n

Ahead of the panel session, we spoke with Ronnie about the evolving definition of \u201cprofitable scale,\u201d what he really<\/em> thinks of AI, the role of automation in future\u2011proofing MSP operations, and the leadership mindset needed to guide technical teams through growth.<\/p>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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From a technology architecture standpoint, how do you see local trust and global growth influencing the way MSPs design and deliver services today\u2014and how do they influence each other?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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Local trust is a key differentiator. It’s also critical to what we see in the market today. It comes down to being present in the market. You have to be in front of the customer. You have to be there with them in terms of what’s moving and shaping their world. <\/p>\n\n\n\n

Global growth gives us lots of flexibility and muscle. But if you don’t have the local trust, it becomes irrelevant. And your credibility towards customers disappears rapidly if you’re not there with the customer and understanding the situation. You can do it remotely\u2014you don’t have to be in the same city. But you do have to have this local trust mentality and engagement with the customers in order to actually be successful in the market today.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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How would you structure and lead distributed engineering and delivery teams so that they can operate at scale across multiple regions, while maintaining consistent technical standards and quality?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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For DevoTeam, when we started doing managed services about eight years ago, we started from an SRE (site reliability engineering) and a cloud code concept, which means everybody writes code and is focused on resolving problems more than incidents, which has also given us the benefit of having a very SRE-heavy mentality.<\/p>\n\n\n\n

But we’re also seeing that automation comes more naturally to us because we’re focused on an autonomous mindset in terms of code and developing and optimizing. It means that we’re much faster at adjusting to what’s required in terms of new cloud services or AI. For us, it’s a natural evolution.<\/p>\n\n\n\n

But I think AI these days is muddying the picture. In the MSP sector, people should be more focused around maintaining control of data and building automation. For smaller MSPs, focus on automation rather than AI. AI is not this golden goose that’s going to solve your world. Automation is.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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So in your view, is AI overhyped?!<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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I have the mentality of a practical AI use-case basis. The challenge is we’re pitching AI as a solution to people who couldn’t write code before and didn’t get automation fixed. And now you’re giving them more complex tools and processes and then magically expecting the old function. And that’s not how people adopt technology.<\/p>\n\n\n\n

An MIT report<\/a> recently came out saying 95% of AI initiatives are failing to actually provide value. This is not surprising. This is emerging technology that has gotten a gigantic hype wave.<\/p>\n\n\n\n

We use the AI module for example in ServiceNow to help better find knowledge-based articles for us faster, and in Sentinel and Chronicle to help our security operators be faster when going through a lot of data. And we also use Logicmonitor’s Edwin AI in order to enhance our observability. But these are very specific, practical use cases.<\/p>\n\n\n\n

This is where the value is. And eight out of 10 times, it’s automation, not AI. I know it’s an unpopular opinion in some circles, but we’re an MSP. This is about providing value to customers. This is about solving problems.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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Getting back to the theme of global growth, how has the concept of profitable scale evolved in technical terms\u2014for example, in the way platforms, automation, and AI are deployed to drive both efficiency and margin?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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In general, the market still operates with the idea that “the price is lower in India, so it’s better”. But we’re shifting that conversation! Long-term, we are significantly more cost-effective in most of the cases because we use automation and code to work smarter, instead of just throwing more and more people at a problem.<\/p>\n\n\n\n

If you’re small, it\u2019s really difficult to have this mentality. But I see it succeeding more and more. I think it’s a combination of local trust\u2014but don’t do everything. Be focused on what it is you provide in terms of value and do that really well.<\/p>\n\n\n\n

And yes, you are always going to meet somebody who will be cheaper because somebody is always willing to take a hit. But if you win 9 out of 10 times by being the right price for the right quality with the local presence, that’s where you actually make a difference.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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In a consolidating MSP market, what technical differentiators can smaller or mid\u2011sized providers develop to remain competitive against larger players?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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You want to be the right partner for your local customer who can do the right technical solutions. But don’t reinvent the wheel.<\/p>\n\n\n\n

Take what you’re getting from the big Cloud provider or from your hybrid stack and do that really well and then uplift on top of that. Don’t try and replace the big global and don’t invent your own ITSM platform. Take what’s there off the shelf and then add what’s not there on top of it. This is where you give value to the customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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What technical strategies or delivery models have you found most effective for evolving a service portfolio to meet changing client demands without inflating costs?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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What we\u2019ve seen work in terms of organizational growth and change has been creating really small teams that’s focused on what you want to change, whether it’s to go to Cloud or build AI services.<\/p>\n\n\n\n

Build a really small core team and then start scaling based on that. Don’t take a new team and put 50 guys there. It’s going to fail because they’re going to get drowned in the same problems and way of working. So start with a clean slate with a small team and then scale from there.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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From your perspective as a CTO, what kind of leadership qualities are essential to guide those teams through scaling, making sure that you don’t compromise performance security and innovation?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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For me, it\u2019s clarity of vision. Set an objective, set a goal and don’t change it every other day. Make small changes every six and every 12 months. Don’t change the world every single time something small happens.<\/p>\n\n\n\n

Have a set of people around you that you really trust and then give them room to breathe and execute it. Top-down micromanagement hasn’t solved anything for anybody ever.<\/p>\n\n\n\n

The big part for us whenever we’re having these conversations is the leader that’s in front of us. Can they drive this on their own? And if they can, then let them do so. And then let the team figure it out. Because nobody is smart enough to predict where we are going to be 12 months later.<\/p>\n\n\n\n

Get smart people around you. Give them an idea of what kind of what path you are walking and then try and help them get there. But don’t try and micromanage it once a year. Do a full revision every quarter. Do a minor revision. You don’t need to do more. If you do, then you haven\u2019t got the right people.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"MSPGlobal\"<\/figure>\n<\/div>\n\n\n\n
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Looking 3 to 5 years ahead, what emerging technologies, architectures, or delivery practices should MSP leaders be investing in now to future\u2011proof and stay ahead of industry shifts?<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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I know I’m supposed to say AI, but I really don’t think so. It\u2019s automation.<\/p>\n\n\n\n

I’m also on a board of directors for a different company and 99% of the time I ask them, \u201cHave you looked at how your ideas and process look? Have you optimized the basics of what you do?\u201d Stop trying to look for this golden goose that’s going to solve your entire world. Automation is the solution.<\/p>\n\n\n\n

Automate your way out of what you do today. Most people are sitting with burning platforms they don’t have time to automate. Therein lies your problem. You can’t do more with the same if you have a burning platform.<\/p>\n\n\n\n

Do more with less. Get the right people in front of the customer in terms of trust and generating upsells. Getting an existing customer to stay is much more important than getting a new customer.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Catch Ronnie and a host of C-suite leaders at the Local Trust, Global Growth: C-Level Lessons in Profitable Scale panel session at MSP GLOBAL 2025.<\/em><\/p>\n\n\n\n

When: Thursday October 23<\/em><\/p>\n\n\n\n

Where: Elevator Stage, 3:45pm to 4:15pm<\/em><\/p>\n\n\n\n

Sign up for MSP GLOBAL newsletter<\/em><\/a> for your free registration code, saving \u20ac399.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ronnie Bachmann, CTO at DevoTeam, has built his career at the intersection of engineering, automation, and service delivery. He\u2019s seen first\u2011hand that in today\u2019s MSP market, size alone isn\u2019t enough to guarantee success. At MSP GLOBAL 2025, Ronnie will join a panel of C\u2011suite leaders to unpack what it really takes to grow\u2014local trust, smart […]<\/p>\n","protected":false},"author":31,"featured_media":12596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1514],"tags":[],"class_list":["post-12581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"\nGrowing the right way: how to scale profitably with DevoTeam\u2019s Ronnie Bachmann<\/title>\n<meta name=\"description\" content=\"Scale smart, not just big. 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