{"id":12685,"date":"2025-10-10T09:00:00","date_gmt":"2025-10-10T08:00:00","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12685"},"modified":"2025-10-21T07:36:50","modified_gmt":"2025-10-21T06:36:50","slug":"msp-cybersecurity-strategy-income-growth","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/msp-cybersecurity-strategy-income-growth\/","title":{"rendered":"Boost Revenue with Cyber Offerings: CyberSentry\u2019s Demi Clinch"},"content":{"rendered":"\n<p>At MSP GLOBAL, cybersecurity remains one of the hottest\u2014and most urgent\u2014topics on the agenda. Email remains the number one attack vector, but the threat landscape is shifting fast. <\/p>\n\n\n\n<p>To help MSPs navigate this complexity, we sat down with <a href=\"https:\/\/www.linkedin.com\/in\/demi-clinch-9ba07661\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Demi Clinch<\/a>, Head of Sales at UK-based cybersecurity provider <a href=\"https:\/\/cybersentry.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CyberSentry<\/a>, who works closely with MSPs and IT consultants. She brings us some practical advice on how service providers and VARs can strengthen their offerings, protect their customers, and unlock new revenue streams.<\/p>\n\n\n\n<p>[No time to read? Watch this 45-second video for a top tip on a cyber product that gives instant income and 70%+ retention&#8230;]<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MSPs: dark web monitoring delivers immediate income\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/848kSZlAfrM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Everyone talks about phishing, but are the threats evolving?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Absolutely. Email is still the number one threat vector, and around 85% of cyberattacks come from phishing emails. But we\u2019re seeing attackers move into more sophisticated impersonation attacks. These attackers then often sit in the background for weeks or months, gathering intelligence before striking. That\u2019s why MSPs need to be more proactive in their defense.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">So what does a stronger defensive posture look like for MSPs and their customers?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>It\u2019s all about a multi-layered approach. Yes, businesses may already have email filtering or dark web monitoring, but those tools alone aren\u2019t enough. You need to layer security on top of security. <a href=\"https:\/\/www.microsoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Microsoft 365<\/a>, for example, is the world\u2019s biggest target for attackers, simply because 85% of businesses use it. So the question is: are you protecting just Microsoft, or are you also securing the lateral threats that come in from other directions? A holistic approach is key.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Not all MSPs have in-house cybersecurity expertise. How can they close that gap?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>That\u2019s where cybersecurity specialists come in. MSPs shouldn\u2019t try to be experts in everything\u2014they should work with specialists where necessary. That allows them to access the training, the tools, and the expertise, to confidently deliver protection without building a cybersecurity department from scratch. And it goes all the way down to the end users: continuous employee training is vital, because the human factor is always the weakest link.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Small businesses are a growing target. Why is that happening?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Small businesses often think, \u201cWe\u2019re too small, no one will target us.\u201d That mindset is dangerous. Criminals know smaller companies usually don\u2019t have enterprise-grade defenses, so they\u2019re easier to exploit. With <a href=\"https:\/\/mspglobal.com\/blog\/australias-mandatory-ransomware-reporting-law-what-it-means-for-msps-and-it-leaders\/\">governments tightening rules around paying ransomware <\/a><a href=\"https:\/\/mspglobal.com\/blog\/australias-mandatory-ransomware-reporting-law-what-it-means-for-msps-and-it-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\">demands<\/a>, attackers are shifting their focus further down the chain to SMBs. For MSPs, this means there\u2019s a massive opportunity to serve that market with affordable, packaged cyber solutions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What role does AI play in both attacks and defense?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>AI is a double-edged sword. Cybercriminals are using it to create more convincing phishing and impersonation attempts, but we can also fight AI with AI. Tools like vulnerability scanning and soft penetration testing can proactively identify weaknesses before criminals do. Think of it like a burglar checking your house: vulnerability scanning finds the open windows, penetration testing shows you how they\u2019d actually get in. That insight is invaluable for MSPs and their customers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">For MSPs hesitant to enter cybersecurity, where should they start?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>First, they need to recognize that cybersecurity is no longer optional\u2014it\u2019s a must-have. If you don\u2019t offer it, your competitors will, and you risk losing not just security business but your entire customer relationship. The easiest place to start is with simple, high-impact solutions like dark web monitoring. It takes just a couple of clicks to deploy across your customer base, it delivers immediate revenue, and retention rates are around 70\u201380%. It\u2019s a clear win.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Some MSPs worry cybersecurity is too complex. How do you simplify it for them?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>By stripping away the jargon. Cybersecurity is full of acronyms and buzzwords but customers and many MSPs don\u2019t need to get bogged down in that. What matters is providing a solution that\u2019s easy to deploy, easy to brand, and easy to explain. White-labeled solutions and branded microsites mean that MSPs can go to market with their own cyber product without reinventing the wheel.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">How should MSPs position cybersecurity to build value, not just sell another tool?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>The key is to move away from a \u201ctoolbox\u201d mindset. Cybersecurity shouldn\u2019t be just another line item\u2014it\u2019s part of the full-service wrap. If you\u2019re the MSP that provides telecoms, broadband, IT support, and now cybersecurity, you become the one-stop shop. That creates stickiness: customers won\u2019t want to leave because they trust you with their whole business. It also strengthens your role as a true advisor, not just a vendor.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Beyond protection, where\u2019s the real revenue opportunity for MSPs?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Cybersecurity solutions bring both margin and retention. Customers rarely cancel security services once they\u2019re live, because the risks are ongoing. And for MSPs, the operational overhead can be low if you choose the right partner. Low-touch, API-driven services let MSPs deliver real protection without constant management. In other words: it\u2019s profitable, scalable, and it keeps customers loyal.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Final advice for MSPs who still don\u2019t prioritize cybersecurity?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"742\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png\" alt=\"\" class=\"wp-image-12689\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1.png 902w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2025-10-09-at-16.32.06-1-768x632.png 768w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Honestly\u2014if you\u2019re not offering cybersecurity, you\u2019re already behind. Your customers need it, your competitors are selling it, and the threats are only getting worse. Start small, partner with an expert, and build from there. The good news is that cybersecurity doesn\u2019t have to be complicated or scary. Done right, it strengthens your customer relationships, protects businesses of every size, and creates sustainable growth for your MSP.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Don\u2019t miss<a href=\"https:\/\/www.mspglobal.com\/agenda\/#\/talk?id=10479\" target=\"_blank\" rel=\"noreferrer noopener\"> Demi\u2019s keynote at MSP GLOBAL 2025<\/a>. She\u2019ll be sharing techniques that every MSP can use to drive sales, retention and profitability. She\u2019s speaking on Thursday 23<sup>rd<\/sup> at 11.50 AM.\u00a0<\/p>\n\n\n\n<p>If you&#8217;re looking for a cybersecurity service delivery partner, you&#8217;ll surely find one at <a href=\"https:\/\/www.mspglobal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MSP GLOBAL<\/a>\u2026 see you there!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MSP GLOBAL, cybersecurity remains one of the hottest\u2014and most urgent\u2014topics on the agenda. Email remains the number one attack vector, but the threat landscape is shifting fast. To help MSPs navigate this complexity, we sat down with Demi Clinch, Head of Sales at UK-based cybersecurity provider CyberSentry, who works closely with MSPs and IT [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":12693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1514],"tags":[],"class_list":["post-12685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost Revenue with Cyber Offerings: CyberSentry\u2019s Demi Clinch<\/title>\n<meta name=\"description\" content=\"CyberSentry\u2019s Demi Clinch shares practical advice for MSPs on driving revenue and retention with cybersecurity solutions.\" \/>\n<meta name=\"robots\" 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