{"id":12716,"date":"2025-10-16T10:43:47","date_gmt":"2025-10-16T09:43:47","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12716"},"modified":"2025-10-16T15:16:28","modified_gmt":"2025-10-16T14:16:28","slug":"msp-marketing-strategy-success-jonathan-griffiths","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/msp-marketing-strategy-success-jonathan-griffiths\/","title":{"rendered":"How to turn MSP marketing failure into success, with Acronis\u2019s Jonathan Griffiths"},"content":{"rendered":"\n<p>Marketing is often a pain point for Managed Service Providers. Too many MSPs find themselves relying on referrals and word-of-mouth, only to hit a wall when it comes to scaling.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/thejonathangriffiths\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jonathan Griffiths<\/a>, Senior Director of Marketing for EMEA at <a href=\"https:\/\/www.acronis.com\/en\/#sp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Acronis<\/a>, has worked with MSPs across the region to help them transform their approach. Ahead of his workshop at <a href=\"https:\/\/www.mspglobal.com\/agenda\/\">MSP GLOBAL<\/a>, Jonathan explains why so many MSP marketing efforts fall flat\u2014and how to fix them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to deliver MSP marketing success\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d36ysunea0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Why do so many MSPs struggle with marketing?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>I speak to MSPs every week, and the story is always the same: they\u2019re brilliant at looking after their customers, but that strength can become a weakness when it comes to growth. Many rely heavily on referrals. That\u2019s not a bad thing\u2014it shows customers love and trust them\u2014but it isn\u2019t scalable.<\/p>\n\n\n\n<p>When MSPs do invest in marketing, it\u2019s often reactive: a quick social ad, a webinar, maybe a blog post. When those don\u2019t deliver immediate results, they decide marketing doesn\u2019t work. The reality is that without a clear strategy\u2014understanding the audience, defining objectives, and crafting the right message\u2014tactics alone won\u2019t deliver<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What does a stronger MSP marketing strategy look like?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>It starts with stepping back. Who exactly are you targeting? What do you want to achieve? Are you trying to upsell or cross-sell? Then, once that\u2019s clear, you can build campaigns around storytelling that speak to real business needs.<\/p>\n\n\n\n<p>Too often, MSPs and vendors fall into the trap of focusing on product features. But end users don\u2019t care about features\u2014they care about outcomes. The old marketing school quote still applies: no one wants a quarter-inch drill bit, they want a quarter-inch hole. For a business owner, the \u201chole\u201d is keeping their e-commerce site live on Valentine\u2019s Day, making sure staff get paid, or keeping supply chains running smoothly. That\u2019s where the story needs to connect.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Why is storytelling so important for MSPs today?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Because the market is saturated with noise. Everyone is pushing product updates and feature lists. Storytelling cuts through by making technology relevant to the customer\u2019s world.<\/p>\n\n\n\n<p>Take a florist, for example. They don\u2019t care about disaster recovery as a concept. What they care about is making sure orders are fulfilled during peak season, that their online store doesn\u2019t crash, and that their staff have job security. When MSPs tell the story in those terms, customers listen.<\/p>\n\n\n\n<p>We\u2019ve seen a heartbreaking example where <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cx2gx28815wo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a single weak password recently shut down a 158-year-old logistics company<\/a>, costing 700 jobs. Real stories like that are so much more powerful than a list of features.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">How does the rising cybersecurity threat change the picture?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>MSPs themselves are under attack like never before. We\u2019ve seen high-profile examples around the world where major retailers, airports and airlines have been compromised, often via their IT providers.<\/p>\n\n\n\n<p>That\u2019s why MSPs need to evolve. Cybersecurity is no longer optional\u2014it\u2019s at the heart of what it means to be a trusted advisor. Offering Microsoft licensing and hardware isn\u2019t enough anymore. If you\u2019re not bringing a security-first conversation to customers\u2014coverin<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What practical steps can MSPs take right now?<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>One of the simplest things MSPs can do is make use of threat intelligence. At Acronis, we publish regular Cyber Threats Reports, and they\u2019re a goldmine of data that MSPs can take directly to customers. Ransomware is up 70% year-on-year. AI is driving more sophisticated social engineering attacks. Phishing is exploding. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Acronis H1 2025 TRU Cyberthreats Report\" src=\"https:\/\/player.vimeo.com\/video\/1125176168?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>These aren\u2019t just headlines\u2014they\u2019re talking points MSPs can use to demonstrate the value of their services. Facts cut through any argument. When you show customers the reality of today\u2019s threat landscape, it builds trust and opens the door for conversations about advanced protection. Add storytelling alongside data and you have a powerful combination. [Read the latest report <a href=\"https:\/\/www.acronis.com\/en\/resource-center\/resource\/acronis-cyberthreats-report-h1-2025\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a>]<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Where does consolidation fit into this?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>We\u2019ve gone from an explosion of SaaS tools to a moment where businesses want efficiency. MSPs that can consolidate services, simplify the stack, and deliver integrated cybersecurity are in a strong position to grow. Customers want partners who save them time, reduce complexity, and protect them from the risks making headlines every week.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">Final thoughts: What\u2019s the one thing MSPs should change in their marketing today?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Stop selling products. Start telling stories. Your customers don\u2019t care about your new feature\u2014they care about keeping their business running, their staff secure, and their livelihoods safe. If you can connect your services to those outcomes, you\u2019ll see results.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-base-color has-text-color has-link-color wp-elements-c7cdb1aafcbeb3b79b7e8fdbc729ee25 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:8px;padding-top:0px;padding-bottom:0px;flex-basis:66px\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png\" alt=\"MSPGlobal\" class=\"wp-image-12195\" style=\"width:50px\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1.png 512w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/cropped-fav_mspg-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-medium-font-size wp-container-content-164459c7 cfs-article-inner-heading\" id=\"what-hiring-trends-are-you-seeing\" style=\"margin-top:0px;margin-left:0px;font-style:normal;font-weight:600;line-height:1.3\">What can MSPs expect from your session at MSP GLOBAL?<br><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-780494b0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66px\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg\" alt=\"\" class=\"wp-image-12718\" style=\"width:54px;height:auto\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths.jpeg 800w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-150x150.jpeg 150w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Jonathan-Griffiths-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>We\u2019re cutting through the noise. My co-host and I are running a workshop that focuses on strategy before tactics\u2014how MSPs can use storytelling and smart positioning to win new business consistently. This isn\u2019t just theory. We\u2019re bringing MSPs on stage to share how they\u2019ve put these ideas into practice and grown as a result.<\/p>\n\n\n\n<p>The goal is that everyone leaves with advice they can take back to the office and use on Monday morning\u2014whether it\u2019s reframing their customer conversations, sharpening their messaging, or embedding security into their marketing narrative.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"h-see-jonathan-griffiths-live-at-msp-global\" style=\"font-style:normal;font-weight:600;line-height:1.3\">See Jonathan Griffiths live at MSP GLOBAL<\/h2>\n\n\n\n<p>Want to dive deeper into how storytelling and strategy can transform your MSP\u2019s growth? Don\u2019t miss Jonathan Griffiths\u2019 sales and marketing workshop, \u201cNew Clients Every Month: A Practical, Hands-On Workshop for MSP Leaders\u201d, at MSP GLOBAL, where you\u2019ll get practical, actionable advice you can use to win new business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Jonathan Griffiths chose Acronis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q4vE2_5hQUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is often a pain point for Managed Service Providers. Too many MSPs find themselves relying on referrals and word-of-mouth, only to hit a wall when it comes to scaling. Jonathan Griffiths, Senior Director of Marketing for EMEA at Acronis, has worked with MSPs across the region to help them transform their approach. Ahead of [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":12727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1514],"tags":[],"class_list":["post-12716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to deliver MSP marketing success<\/title>\n<meta name=\"description\" content=\"Jonathan Griffiths tells MSPs how storytelling and a strategy of addressing real business needs can drive marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mspglobal.com\/blog\/msp-marketing-strategy-success-jonathan-griffiths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to turn MSP marketing failure into success, with Acronis\u2019s Jonathan Griffiths\" \/>\n<meta property=\"og:description\" content=\"How to turn MSP marketing failure into success, with Acronis\u2019s Jonathan Griffiths\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mspglobal.com\/blog\/msp-marketing-strategy-success-jonathan-griffiths\/\" \/>\n<meta property=\"og:site_name\" content=\"MSP GLOBAL BLOG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100089083200946\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T09:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T14:16:28+00:00\" \/>\n<meta property=\"og:image\" 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