{"id":12831,"date":"2025-11-04T16:15:24","date_gmt":"2025-11-04T15:15:24","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12831"},"modified":"2025-11-04T16:59:21","modified_gmt":"2025-11-04T15:59:21","slug":"msp-global-2025-recap-the-biggest-msp-festival-yet","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/msp-global-2025-recap-the-biggest-msp-festival-yet\/","title":{"rendered":"MSP GLOBAL 2025 Recap: The Biggest MSP Festival Yet"},"content":{"rendered":"\n<p>MSP GLOBAL just wrapped its biggest festival yet, as we welcomed over 2,800 MSPs, IT leaders, cybersecurity experts, policymakers, and hardcore technologists to a theme park on the Mediterranean coast.&nbsp;<\/p>\n\n\n\n<p>If you were there, then try to spot yourself in the recap video. If you weren&#8217;t, then here&#8217;s just a taste of what you missed&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MSP GLOBAL 2025 Recap: Sun, Fun, and Getting Business Done\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zYwM0vkICd8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The experience began with Acronis TRU Security Summit, which was significantly bigger than last year\u2019s partner-focused gathering. That night, the Come2Gather Party rocked the Convention Centre terraces with excellent food, free-flowing drinks, a DJ, and a live band. <\/p>\n\n\n\n<p>That band was The Lords of Uptime, made up of leaders from across the Cloud industry. They were joined by two special guest drummers: Jota, from the party-rocking Barcelona band Serial Killerz; and Marky Ramone, superstar drummer of The Ramones!\u00a0<\/p>\n\n\n\n<p>The Ramones set was almost like a secret show: those who stayed were treated to an up-close-and-personal concert with a punk-rock legend. Pro tip: next time we tell you to stay for the second set\u2026 you should <em>stay for the second set<\/em>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"h-fun-fun-fun-on-day-one\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Fun, Fun, Fun on Day One<\/h2>\n\n\n\n<p>Day 1 highlights included <strong>Decoding the EU AI Act <\/strong>with Carme Artigas; who served as Co-Chair of the UN AI Advisory Body from 2023 to 2024, as well as former Secretary of State for Digitalization and Artificial Intelligence in Spain. Despite her opening remarks, this session was NOT boring, and was in fact one of the most important sessions at the festival.<br><br>The audience also flocked to the <strong>Law Enforcement Roundtable on AI-Powered Cybercrime<\/strong>, where some of Europe\u2019s top cybercops discussed the state of Fred-Mario Silberbach, Head of Cybercrime Subdivision for BKA (German federal police) and Salvatore Russo, Brigadier General in Italy\u2019s Guardia di Finanza, brought two different vibes to the table, and you wouldn\u2019t really want to mess with either of them! Silberbach and Russo shed light onto the work that goes into the digital side of law enforcement, how MSPs fit into the equation, and what service providers should do when (not if) they become the victims of a cyberattack.<br><br>The <strong>Women in Tech panel <\/strong>was like The Avengers of industry leaders, bringing Trice Johnson (First Genesis), Jane Frankland MBE (KnewStart), Cass Cooper (The Channel Company), Melissa Banda (Seagate), and Alona Geckler (Acronis) together to share some inspiring stories and give practical advice to those on both sides of the interview table when it comes to developing a future-ready workforce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Women-in-tech-at-MSP-GLOBAL-1024x683.jpg\" alt=\"Women in tech at MSP GLOBAL\" class=\"wp-image-12881\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Women-in-tech-at-MSP-GLOBAL-1024x683.jpg 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Women-in-tech-at-MSP-GLOBAL-768x512.jpg 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Women-in-tech-at-MSP-GLOBAL-1536x1024.jpg 1536w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Women-in-tech-at-MSP-GLOBAL-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also, MSP GLOBAL Chief Evangelist Soeren von Varchmin continued his streak of talking to geniuses who are no longer with us\u2014in this case, the digital twin of <strong>Alan Turing, father of modern cybersecurity<\/strong>.\u00a0<\/p>\n\n\n\n<p>The <strong>World Server Throwing Association Spanish Qualifier<\/strong> brought even more heat to the already-warm evening.<\/p>\n\n\n\n<p>Servers flew.<br>Records fell.<br>Heroes arose.<br>Dreams came true.<br>Legends were born.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_4714-1024x683.jpg\" alt=\"\" class=\"wp-image-12876\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_4714-1024x683.jpg 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_4714-768x512.jpg 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_4714-1536x1024.jpg 1536w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_4714-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Women\u2019s record was destroyed (along with the server) by Diana Van Lueck from ECHO-eG. Also, there was an intense redemption story in there, as last year\u2019s second-place finisher Kieron Moore from Acronis managed to out-throw the seemingly-unstoppable Dierk \u201cThe Machine\u201d Zeinecke from GOODLog.\u00a0<br><br>Next stop: the <a href=\"https:\/\/www.cloudfest.com\/world-server-throwing-championship\">World Server Throwing Championship<\/a> at CloudFest 2026! Let\u2019s see if Diana and Kieron can deliver at the sport\u2019s most prestigious competition, with the whole world watching\u2026<br><br>The <strong>ConneXion Party<\/strong>, powered by Acronis, took over the Far West area in Port Aventura for a Country Western-themed party, complete with live music, barbecue, and after-hours partying at a saloon. This was a real sunglasses-indoors-the-next-morning affair, but attendance at the earlier Day 2 sessions was high: you all made us proud!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"h-day-two-no-signs-of-slowing-down\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Day Two: No Signs of Slowing Down<\/h2>\n\n\n\n<p>The <strong>Elevator Stage<\/strong> was on fire (figuratively, not literally) as the audience enjoyed a mix of new product release announcements and deep-dive panel discussions. We have to do a supercut of all of the stage entrances, as speakers and moderators had a great time interacting with the MSP GLOBAL Lobby Boy. He\u2019ll probably want a raise next year, because things got <em>weird<\/em>.&nbsp;<\/p>\n\n\n\n<p><strong>Real-Life M&amp;A for MSPs,<\/strong> on the oh-so-academic-looking Expert Stage, covered some of the burning questions that every MSP has at least considered about either acquiring another digital transformation company to expand their own offerings, or selling their own business.<\/p>\n\n\n\n<p>The fireside chat with <strong>Whitfield Diffie, co-creator of public-key cryptography<\/strong>, gave the crowd an audience with a true internet legend. It became clear that my own follow-up questions were not as good as those coming from the audience\u2014the house lights came up and the last part of this session took place with no division between the stage and the crowd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_6713-1024x683.jpg\" alt=\"\" class=\"wp-image-12878\" srcset=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_6713-1024x683.jpg 1024w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_6713-768x512.jpg 768w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_6713-1536x1024.jpg 1536w, https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/LF_6713-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Attendees would have also noticed the <strong>Guided Tours<\/strong> cruising around the Exhibition Area, complete with language flags and headsets, making beelines for the partners who could best meet the tour group\u2019s needs. (I don\u2019t want to call them \u201ctourists\u201d, since they were there for work.) It was like those tours at the Louvre, except that the jewels were those of wisdom\u2014and they were given out freely, no need for any heists. Besides multilingual Speed Networking, attendees got to take part in Acronis workshops conducted in English, Spanish, German, Italian, and Portuguese: this is a truly international community, and sometimes it\u2019s just easier to work in the language you grew up speaking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size cfs-article-heading\" id=\"h-meetings-meetings-everywhere\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Meetings, Meetings Everywhere<\/h2>\n\n\n\n<p>This was a work trip, so plenty of business was getting done. With 34% of attendees in C-level roles, there were plenty of decision-makers at PortAventura. Those 72 hours are like a full year of working the phones: there\u2019s just no substitute for the in-person experience, especially when it\u2019s built around networking in such a spectacular place. Every chair, couch, high table, counter, and\u2014yes\u2014bar was full of intense and spirited conversation as new relationships were formed and existing ones strengthened.<\/p>\n\n\n\n<p>As the sun set and the wind picked up, the international MSP community closed things down at the <strong>Beach Parties<\/strong>, taking place at Infinitum Beach Club and the Hotel Caribe Terrace. In case you were wondering, yes, we DID have a couple of people going into the pool. If you haven\u2019t seen any videos of that, I\u2019m sure you will soon\u2026<\/p>\n\n\n\n<p>Missed the fun, or just want more? Catch up with your community at one of our upcoming events:<\/p>\n\n\n\n<p>CloudFest USA\/NamesCon Global<br>November 5-6, 2025<br>Ice Palace Studios in Miami, Florida<br><br>CloudFest 2026<br>March 23-26 at Europa-Park, Germany<br><a href=\"https:\/\/registration.cloudfest.com\/registration\" target=\"_blank\" rel=\"noreferrer noopener\">Register here<\/a><\/p>\n\n\n\n<p>MSP GLOBAL 2026<br>October 21-22 at PortAventura, Spain<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MSP GLOBAL just wrapped its biggest festival yet, as we welcomed over 2,800 MSPs, IT leaders, cybersecurity experts, policymakers, and hardcore technologists to a theme park on the Mediterranean coast.&nbsp; If you were there, then try to spot yourself in the recap video. If you weren&#8217;t, then here&#8217;s just a taste of what you missed&#8230; [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":12874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1499],"tags":[],"class_list":["post-12831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msp-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MSP GLOBAL 2025 Recap: The Biggest MSP Festival Yet<\/title>\n<meta name=\"description\" content=\"Over 2,800 MSPs and tech leaders gathered for MSP GLOBAL 2025. 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