{"id":12934,"date":"2025-12-16T10:40:48","date_gmt":"2025-12-16T09:40:48","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12934"},"modified":"2025-12-16T10:41:55","modified_gmt":"2025-12-16T09:41:55","slug":"ai-driven-transformation-why-msps-need-to-pay-attention-now-with-rob-rae","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/ai-driven-transformation-why-msps-need-to-pay-attention-now-with-rob-rae\/","title":{"rendered":"AI-Driven Transformation: Why MSPs need to pay attention now \u2013 with Rob Rae"},"content":{"rendered":"\n<p>AI isn\u2019t coming for the MSP channel\u2014it\u2019s already here, reshaping customer expectations, revenue models, and the way technology is bought and consumed.<\/p>\n\n\n\n<p>In this fast-paced MSP GLOBAL 2025 session, Pax8\u2019s Rob Rae cuts through the noise to explain how AI, marketplaces, and shifting buyer behavior will redefine what it means to be an MSP in the years ahead.<\/p>\n\n\n\n<p><strong>Five takeaways for MSPs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI will power the next major revenue stream\u2014managed intelligence\u2014and early adopters gain the biggest advantage.<\/li>\n\n\n\n<li>SMB tech spend has overtaken enterprise spend, creating the strongest growth window the MSP channel has ever seen.<\/li>\n\n\n\n<li>Customer buying behavior has changed permanently\u2014buyers want digital experiences, not demos.<\/li>\n\n\n\n<li>MSPs will shift from solution providers to builders, creating customized AI-driven workflows, agents, and integrations.<\/li>\n\n\n\n<li>Monetization must evolve, moving from per-seat models to outcome-based pricing.<\/li>\n<\/ul>\n\n\n\n<p>Watch the session or check out the summary below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI-Driven Transformation: Empowering MSPs for the New Buyer Journey - MSP GLOBAL 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Qh-cpjr1qHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Key sections to watch<br><\/strong>0:50 \u2013 Why MSPs must rethink their role in an AI-first market<br>3:47 \u2013 How marketplaces change buyer expectations<br>7:12 \u2013 Storefronts and the rise of customer-led research<br>10:07 \u2013 What AI inside the marketplace enables today<br>12:46 \u2013 The \u201cmanaged intelligence\u201d opportunity<br>17:30 \u2013 Monetizing AI-driven outcomes<br>22:17 \u2013 The SMB spend shift that changes everything<\/p>\n\n\n\n<h3 class=\"wp-block-heading cfs-article-inner-heading has-medium-font-size\" id=\"h-insight-summary\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Insight Summary<\/h3>\n\n\n\n<p>AI is changing how technology is bought, delivered, and valued. MSPs now operate in a market where customers research solutions long before they speak to a provider. Buyers expect digital autonomy. They want clarity, speed, and the ability to explore options without sitting through demos. MSPs must adapt to stay visible early in the buyer journey.<\/p>\n\n\n\n<p>Marketplaces are becoming central to that shift. Today\u2019s Cloud marketplaces do far more than list products. They:<br>\u2022 Highlight upsell opportunities.<br>\u2022 Reveal gaps in customer deployments.<br>\u2022 Surface data that guides more targeted conversations.<\/p>\n\n\n\n<p>Storefronts take this further. An MSP can embed its own marketplace directly into its website. Customers browse at their own pace. Providers see what clients are comparing, reading, and considering. Sales discussions become sharper and better informed.<\/p>\n\n\n\n<p>AI accelerates everything. It is being built into every tool and workflow. The role of the MSP is expanding:<br>\u2022 From reselling tech to building intelligence on top of it.<br>\u2022 From deploying solutions to creating customised automations and agents.<br>\u2022 From standard service models to outcome-based value.<\/p>\n\n\n\n<p>This emerging category\u2014managed intelligence\u2014opens a new revenue stream. It creates deeper customer stickiness by delivering something unique, not easily replaced, and tailored to each business.<\/p>\n\n\n\n<p>The opportunity is huge. SMB technology spend has now overtaken enterprise spend for the first time. That means more demand. More budget. More room for MSPs to grow.<\/p>\n\n\n\n<p>Success will come to those who move early. Focus on:<br>\u2022 Building AI capability within your team.<br>\u2022 Improving digital buying experiences.<br>\u2022 Using marketplace data to guide decisions.<br>\u2022 Reworking pricing models around outcomes, not seats.<\/p>\n\n\n\n<p>The next phase of the MSP industry has already begun. The fastest movers will define it.<strong><br><\/strong>AI is accelerating fast, but the MSP community is uniquely positioned to lead this transformation\u2014if you start preparing now. <\/p>\n\n\n\n<p>Watch the replay, <a href=\"https:\/\/pages.pax8.com\/managed-intelligence.html\">download the reports Rob discusses<\/a>, and take the next step toward building AI-ready services that customers can\u2019t live without.<\/p>\n\n\n\n<h3 class=\"wp-block-heading cfs-article-inner-heading has-medium-font-size\" id=\"h-stay-connected-to-the-international-msp-community\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Stay connected to the international MSP community<\/h3>\n\n\n\n<p>For more sessions, insights, and free event registration updates, sign up for the MSP GLOBAL newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI isn\u2019t coming for the MSP channel\u2014it\u2019s already here, reshaping customer expectations, revenue models, and the way technology is bought and consumed. In this fast-paced MSP GLOBAL 2025 session, Pax8\u2019s Rob Rae cuts through the noise to explain how AI, marketplaces, and shifting buyer behavior will redefine what it means to be an MSP in [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":12946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1513],"tags":[],"class_list":["post-12934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI is transforming MSPs right now \u2014 with Rob Rae<\/title>\n<meta name=\"description\" content=\"AI is changing the way that MSPs work. 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