{"id":12982,"date":"2026-01-28T10:00:00","date_gmt":"2026-01-28T09:00:00","guid":{"rendered":"https:\/\/mspglobal.com\/blog\/?p=12982"},"modified":"2026-01-27T10:18:07","modified_gmt":"2026-01-27T09:18:07","slug":"women-in-tech-leadership-future-of-msp-growth","status":"publish","type":"post","link":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/","title":{"rendered":"Why Women in Tech Matter to the Future of MSP Growth (Video)"},"content":{"rendered":"\n<p>Most MSP leaders agree on one thing: finding and keeping skilled people is harder than selling technology. The best cybersecurity specialists, Cloud engineers, architects, and customer-facing technical leaders are in high demand.<\/p>\n\n\n\n<p>So, how to ensure the best people are attracted and retained\u2014especially women who have traditionally been poorly represented and supported within the sector?<\/p>\n\n\n\n<p>That was among the questions put to a stellar conference panel at MSP GLOBAL 25, hosted by Cass Cooper and featuring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/alona-geckler-628569\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alona Geckler, SVP Business Operations &amp; Chief of Staff, Acronis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/melyssa-banda-78144239\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Melyssa Banda, Senior Vice President of Edge Storage and Services, Seagate Technology<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/trice-johnson-tech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trice Johnson, Chief Data &amp; AI Officer, First Genesis, Inc.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/janefrankland\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jane Frankland MBE, CEO, KnewStart Limited<\/a><\/li>\n<\/ul>\n\n\n\n<p>The conversation moved beyond representation statistics or symbolic gestures. Instead, it focused on the practical realities of building inclusive cultures, developing leadership pathways, and ensuring the next generation of technologists sees MSPs as places where long-term careers can thrive.<\/p>\n\n\n\n<p>Watch it now:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Women in Tech \u2013 Empowering the Next Generation of Innovators at MSP GLOBAL 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4D_XWNGK8AI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading cfs-article-heading has-x-large-font-size\" id=\"h-five-key-takeaways-for-msps\" style=\"font-style:normal;font-weight:600;line-height:1.3\">Five key takeaways for MSPs<\/h2>\n\n\n\n<p><strong>Inclusion directly supports innovation<\/strong><br>Diverse teams bring different approaches to problem-solving. In an MSP environment, where no two client challenges look the same, this variety of thinking improves service quality and reduces blind spots in design, security, and delivery.<\/p>\n\n\n\n<p><strong>Culture determines retention more than compensation alone<\/strong><br>The discussion reinforced that talented professionals stay where they feel supported, visible, and able to progress. MSPs that invest in inclusive leadership, flexible career paths, and psychological safety are better equipped to retain hard-to-replace skills.<\/p>\n\n\n\n<p><strong>Mentorship accelerates capability building<\/strong><br>Mentorship emerged as a recurring theme, not as a formal checkbox, but as a practical way to transfer knowledge, build confidence, and prepare future leaders. For MSPs, structured mentoring shortens learning curves and strengthens succession planning.<\/p>\n\n\n\n<p><strong>Visibility changes expectations<\/strong><br>When women are visible in technical, commercial, and leadership roles, it reshapes assumptions about who belongs in the MSP space. This visibility helps attract new entrants to the industry and signals maturity to clients assessing long-term partners.<\/p>\n\n\n\n<p><strong>Talent strategy is a growth strategy<\/strong><br>As MSPs expand into advanced cybersecurity, Cloud services, and advisory-led models, the demand for adaptable, communicative, and technically strong professionals will only increase. Inclusive talent strategies widen the pipeline at a time when narrowing it is a commercial risk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading cfs-article-heading has-x-large-font-size\" id=\"h-what-msps-can-learn-from-the-session\" style=\"font-style:normal;font-weight:600;line-height:1.3\">What MSPs can learn from the session<\/h2>\n\n\n\n<p>The Women in Tech session at MSP GLOBAL conference made one thing clear: inclusion is not a separate initiative running alongside the business. It needs to be embedded in how MSPs hire, lead, innovate, and grow.<\/p>\n\n\n\n<p>As managed services businesses evolve from technical providers into strategic partners, their people become the primary differentiator. MSPs that recognize inclusion as a core business capability, not a compliance exercise, will be better positioned to build stronger teams, serve broader markets, and remain competitive in an industry defined by constant change.<\/p>\n\n\n\n<p>Want more? Check out personal experience and <a href=\"https:\/\/mspglobal.com\/blog\/women-in-tech-at-msp-global-inspiring-leaders-who-are-driving-diversity\/\">advice on how to improve equity and support female talent<\/a> from Demi Clinch, another female tech leader and MSP GLOBAL speaker.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most MSP leaders agree on one thing: finding and keeping skilled people is harder than selling technology. The best cybersecurity specialists, Cloud engineers, architects, and customer-facing technical leaders are in high demand. So, how to ensure the best people are attracted and retained\u2014especially women who have traditionally been poorly represented and supported within the sector? [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":12984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mark_post_sync":false,"footnotes":""},"categories":[1513],"tags":[],"class_list":["post-12982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Women in Tech Matter to the Future of MSP Growth (Video)<\/title>\n<meta name=\"description\" content=\"Learn from female leaders why empowering women in tech is critical to MSP growth, innovation, and long-term talent strategy. Watch the video!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Women in Tech Matter to the Future of MSP Growth (Video)\" \/>\n<meta property=\"og:description\" content=\"Why Women in Tech Matter to the Future of MSP Growth (Video)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"MSP GLOBAL BLOG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100089083200946\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47-1024x548.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miles Kendall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:site\" content=\"@MSPglobalevent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miles Kendall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/\"},\"author\":{\"name\":\"Miles Kendall\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e9bed029b316efa7a58f3f21d3c2845\"},\"headline\":\"Why Women in Tech Matter to the Future of MSP Growth (Video)\",\"datePublished\":\"2026-01-28T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Screenshot-2026-01-26-at-17.05.47.png\",\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/\",\"name\":\"Why Women in Tech Matter to the Future of MSP Growth (Video)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Screenshot-2026-01-26-at-17.05.47.png\",\"datePublished\":\"2026-01-28T09:00:00+00:00\",\"description\":\"Learn from female leaders why empowering women in tech is critical to MSP growth, innovation, and long-term talent strategy. Watch the video!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Screenshot-2026-01-26-at-17.05.47.png\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/Screenshot-2026-01-26-at-17.05.47.png\",\"width\":1424,\"height\":762,\"caption\":\"Women in Tech Panel at MSP GLOBAL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/women-in-tech-leadership-future-of-msp-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/category\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why Women in Tech Matter to the Future of MSP Growth (Video)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\",\"name\":\"MSP INSIGHTS - The MSP GLOBAL Blog\",\"description\":\"The latest news for MSPs and Tech Experts.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#organization\",\"name\":\"MSP GLOBAL\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/MSP-GLOBAL-BLOG.svg\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/MSP-GLOBAL-BLOG.svg\",\"width\":536,\"height\":63,\"caption\":\"MSP GLOBAL\"},\"image\":{\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=100089083200946\",\"https:\\\/\\\/x.com\\\/MSPglobalevent\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mspglobalevent\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mspglobalevent\\\/\"],\"ownershipFundingInfo\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/imprint\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/imprint\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/#\\\/schema\\\/person\\\/3e9bed029b316efa7a58f3f21d3c2845\",\"name\":\"Miles Kendall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/miles-kendall-96x96.jpeg\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/miles-kendall-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/wp-content\\\/uploads\\\/miles-kendall-96x96.jpeg\",\"caption\":\"Miles Kendall\"},\"description\":\"Miles is a highly experienced communications and technology expert, with a track record of delivering high performing content for a range of B2B clients across a variety of sectors. As part of the senior writing team at CloudFest he\u2019s responsible for highlighting key trends, teasing out thought leadership and delivering original insight \u2013 utilizing his background in journalism and content strategy.\",\"url\":\"https:\\\/\\\/mspglobal.com\\\/blog\\\/author\\\/miles-kendall\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Women in Tech Matter to the Future of MSP Growth (Video)","description":"Learn from female leaders why empowering women in tech is critical to MSP growth, innovation, and long-term talent strategy. Watch the video!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/","og_locale":"en_US","og_type":"article","og_title":"Why Women in Tech Matter to the Future of MSP Growth (Video)","og_description":"Why Women in Tech Matter to the Future of MSP Growth (Video)","og_url":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/","og_site_name":"MSP GLOBAL BLOG","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100089083200946","article_published_time":"2026-01-28T09:00:00+00:00","og_image":[{"width":1024,"height":548,"url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47-1024x548.png","type":"image\/png"}],"author":"Miles Kendall","twitter_card":"summary_large_image","twitter_creator":"@MSPglobalevent","twitter_site":"@MSPglobalevent","twitter_misc":{"Written by":"Miles Kendall","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#article","isPartOf":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/"},"author":{"name":"Miles Kendall","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/person\/3e9bed029b316efa7a58f3f21d3c2845"},"headline":"Why Women in Tech Matter to the Future of MSP Growth (Video)","datePublished":"2026-01-28T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/"},"wordCount":507,"publisher":{"@id":"https:\/\/mspglobal.com\/blog\/#organization"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47.png","articleSection":["Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/","url":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/","name":"Why Women in Tech Matter to the Future of MSP Growth (Video)","isPartOf":{"@id":"https:\/\/mspglobal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#primaryimage"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47.png","datePublished":"2026-01-28T09:00:00+00:00","description":"Learn from female leaders why empowering women in tech is critical to MSP growth, innovation, and long-term talent strategy. Watch the video!","breadcrumb":{"@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#primaryimage","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47.png","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/Screenshot-2026-01-26-at-17.05.47.png","width":1424,"height":762,"caption":"Women in Tech Panel at MSP GLOBAL"},{"@type":"BreadcrumbList","@id":"https:\/\/mspglobal.com\/blog\/women-in-tech-leadership-future-of-msp-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mspglobal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/mspglobal.com\/blog\/category\/guides\/"},{"@type":"ListItem","position":3,"name":"Why Women in Tech Matter to the Future of MSP Growth (Video)"}]},{"@type":"WebSite","@id":"https:\/\/mspglobal.com\/blog\/#website","url":"https:\/\/mspglobal.com\/blog\/","name":"MSP INSIGHTS - The MSP GLOBAL Blog","description":"The latest news for MSPs and Tech Experts.","publisher":{"@id":"https:\/\/mspglobal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mspglobal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mspglobal.com\/blog\/#organization","name":"MSP GLOBAL","url":"https:\/\/mspglobal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/MSP-GLOBAL-BLOG.svg","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/MSP-GLOBAL-BLOG.svg","width":536,"height":63,"caption":"MSP GLOBAL"},"image":{"@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100089083200946","https:\/\/x.com\/MSPglobalevent","https:\/\/www.linkedin.com\/company\/mspglobalevent\/","https:\/\/www.instagram.com\/mspglobalevent\/"],"ownershipFundingInfo":"https:\/\/mspglobal.com\/blog\/imprint\/","actionableFeedbackPolicy":"https:\/\/mspglobal.com\/blog\/imprint\/"},{"@type":"Person","@id":"https:\/\/mspglobal.com\/blog\/#\/schema\/person\/3e9bed029b316efa7a58f3f21d3c2845","name":"Miles Kendall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/miles-kendall-96x96.jpeg","url":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/miles-kendall-96x96.jpeg","contentUrl":"https:\/\/mspglobal.com\/blog\/wp-content\/uploads\/miles-kendall-96x96.jpeg","caption":"Miles Kendall"},"description":"Miles is a highly experienced communications and technology expert, with a track record of delivering high performing content for a range of B2B clients across a variety of sectors. As part of the senior writing team at CloudFest he\u2019s responsible for highlighting key trends, teasing out thought leadership and delivering original insight \u2013 utilizing his background in journalism and content strategy.","url":"https:\/\/mspglobal.com\/blog\/author\/miles-kendall\/"}]}},"_links":{"self":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/12982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/comments?post=12982"}],"version-history":[{"count":3,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/12982\/revisions"}],"predecessor-version":[{"id":12986,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/posts\/12982\/revisions\/12986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/media\/12984"}],"wp:attachment":[{"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/media?parent=12982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/categories?post=12982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mspglobal.com\/blog\/wp-json\/wp\/v2\/tags?post=12982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}