2025 Theme
Grow Your Ecosystem
Digital transformation is a team sport—through our 2025 theme, MSPs, resellers, and systems integrators will connect with the industry elements that make the future of managed services possible.
Your Ecosystem Must Grow
The global market for managed services was valued at $344 billion in 2024—and is forecast to surpass $657 billion in 2030. Those taking advantage of this phenomenon have done so by building a network of partners and a collection of tools to better serve their customers. This was only the beginning: in order to succeed in the future of digital transformation, you must Grow Your Ecosystem.
Today, MSPs must partner more closely with ISVs as well as other MSPs to offer fully-integrated services, from cybersecurity to hybrid and private cloud solutions.
We will explore the main theme through these topic tracks: Efficiency and Growth; AI; Security and Compliance; Inspiration, Strategy, and Foresight; and New and Updated Tools.
Next-Level AI Partnerships
Trust, Integrate, Succeed
Your customer demand for AI solutions and implementation in their workflows will spark new technology partnerships as well. Your sales and marketing toolkit will then come into play as you tell your potential customers what you have to offer, bring them in—and get them to stay.
Successful relationships at this higher level require:
- Bullet-proof trust
- Powerful integrations
- Full-stack industry expertise
- Up-to-the-minute business intelligence
- A strong value story you can share
By now, the serious players in the MSP space already understand the value of partnerships and integrations—now is the time to take these collaborations to the next level.
Speaking in-person
Highlight Speakers in 2025
Rainer Straeter
Government-Level advisor on AI
With decades of leadership experience in hosting and cloud services, Rainer Straeter advises the German government on its AI strategy. In “Unlocking the Public Sector”, Straeter will show MSPs some actionable strategies to help them break through to new business opportunities in Europe. In a follow-up AMA session, he will dive into the challenges and opportunities of working with the public sector, particularly in the cloud and managed services industry.
Working with the public sector presents unique challenges due to strict regulations, complex procurement processes, and high compliance standards. Give yourself an advantage in winning valuable new customers—don’t miss these sessions!
Laurent Glaenzer
Founder and CEO, Lemon Operations
AI-driven insights can uncover patterns and opportunities across different sectors, enabling MSPs to tailor their service delivery dynamically to each client’s strategic goals. In “Aligning Managed Services with Client Business Outcomes Using AI”, explore how AI can help define and align managed services with client business outcomes, even in the face of diverse customer needs and industry dynamics.
Under Glaenzer’s leadership, Lemon Operations has helped hundreds of managed services companies worldwide—such as Microsoft, SAP, and Oracle—enhance cloud offerings, refine business models, and accelerate go-to-market strategies. Integrating AI into this framework boosts value, efficiency, and business impact.
Paul Lloyd
Director, Sellerly
Paul Lloyd scaled a business to 100+ staff and $100M revenue, and advises MSPs, VARs, and resellers on sales strategy, talent, CRM, and growth plans. In “Beyond the Founder: Scaling MSP Sales for Profitable Growth” and a follow-up AMA session, Lloyd will show you how MSPs can transition from owner-driven selling to a scalable sales engine that consistently drives new business.
Most MSPs rely on founder-led sales, but to scale, sales must become a structured, repeatable process. He can show how to build a repeatable sales process that works across various customer industries, taking your sales leadership beyond “accidental management”!
Cybersecurity as Your Competitive Edge
Your customers expect a service provider to meet their evolving security needs in an ever-evolving threat landscape. Cybersecurity is a core pillar of your business continuity, trust, and growth.
You must strengthen your cybersecurity offerings, build out your roster of partners—and then clearly and credibly convey this value proposition to stand out in a hyper-competitive marketplace. Now is the moment to give yourself this advantage—and win long-term customer retention and confidence.
Who Should Join Your Ecosystem?
Forming partnerships with the best vendors in their class—as well as with other MSPs who you may have seen as competitors—may run against conventional wisdom you may have heard.
However, combining your experience and expertise with others will help you extend your reach while also deepening your service offerings.
To achieve this, connect face to face with the people who drive this industry and make a plan that works for all partners involved. The best place in the world to form these relationships is MSP GLOBAL.
MSP GLOBAL facilitates powerful partnerships by gathering the leaders in the MSP/MSSP/VAR/DMR spaces, and connecting you all directly with the experts in MSP marketing as well as the ISV and cloud service companies that will help you grow your ecosystem.
Who Is in Your Ecosystem?
To survive and thrive in this industry transition, you must form partnerships with the best vendors in their class—as well as with other MSPs who up until now have been your competitors! That may seem crazy at first, until you realize that each MSP has greater expertise in a given service area. The question you should be asking yourself is, “Am I wasting time and resources fighting with the companies that should be my partners?” This question cannot be answered in a vacuum: you have to connect directly with the people who drive this industry and make a plan that works for YOU.
MSP GLOBAL facilitates this process by gathering not only the leaders in the MSP/MSSP/VAR/DMR spaces, but also connecting you to the experts in MSP marketing as well as the ISV and CSP companies that will help you create your own ecosystem.
