OUR KEY THEME FOR 2026

Serve Your Ecosystem

How You Serve Is Who You Are

Through our main 2026 festival theme, MSPs, resellers, systems integrators, and IT leaders will connect with the industry elements that make the future of managed services not only possible, but more profitable.

For the Love of the Game: Progression Through Commitment

MSP GLOBAL is where MSPs stop reacting and start choosing their future together, and having lots of fun along the way—taking their business seriously without losing the joy of why they started. 

You come to sharpen your thinking, strengthen your confidence, and become more intentional about what you’re building, while forming real relationships with people who understand your world. This isn’t about being “big” or “small.” It’s about deciding to build something that lasts, committing to growth instead of drifting, and staying connected enough so you aren’t doing it alone. 

As Europe’s only true international gathering of MSPs, MSP GLOBAL 2026 will help you to both get and give maximum value to each part of that ecosystem by taking advantage of up-to-the-minute technology, strategies, and insights.

  • Growing in your own region, or making moves globally
  • Adopting new tools and services
  • Leveraging AI correctly for your unique business
  • Hiring the right talent
  • Managing compliance with emerging regulations
  • Leveraging data sovereignty dynamics
  • Preparing for M&A, on either side of the table

Build. Grow. Serve. Succeed.

Our longtime attendees will see that this year’s theme is the third part of a three-year arc, exploring every aspect of the ecosystem in which MSPs and their partners operate.

Forming partnerships with the best vendors in their class—as well as with other MSPs who you may have seen as competitors—may seem a little bit crazy. However, combining your experience and expertise with others will help you extend your reach, create more valuable relationships with your customers, and evolve your service offerings to meet today’s demands… and tomorrow’s challenges.

Get your MSP GLOBAL Pass

Attendees / Core Audience

Community Pass

Only for MSP GLOBAL’s core audience of MSPs, MSSPs, resellers, systems integrators, and enterprise IT managers.

€399+ VAT
  • Access to the entire MSP GLOBAL venue at PortAventura and its hotels, October 20–21, 2027
  • Access to Keynote, Breakout, and Masterclass tracks, and Exhibition Hall
  • Invitation to all of the main parties networking events
  • Catering, including lunch and coffee breaks
  • Free shuttle from Barcelona Airport (BCN) and back
  • Event bag with MSP GLOBAL documentation
Attendees / Core Audience

VIP Pass

Only for MSP GLOBAL’s core audience of MSPs, MSSPs, resellers, systems integrators, and enterprise IT managers.

€999+ VAT
  • All benefits from the Standard Pass, plus…
  • VIP concierge service
  • Chauffeured shuttle service between venues and PortAventura hotels
  • Access to VIP Lounge with 1 guest
  • Dedicated VIP area at networking events
  • Access to 1-on-1 Meeting Tables
  • Special lunch restaurant with gourmet catering
Vendors / Exhibitors

Vendor Pass

For professionals who sell to MSP GLOBAL’s core channel.

€999+ VAT
  • Access to the entire MSP GLOBAL venue at PortAventura and its hotels, October 20–21, 2027
  • Access to Keynote, Breakout, and Masterclass tracks, and Exhibition Area
  • Invitation to all of the main parties networking events
  • Catering, including lunch and coffee breaks
  • Event bag with MSP GLOBAL documentation
  • Access to 1-on-1 Meeting Tables
  • Free shuttle from Barcelona Airport (BCN) and back
  • Badge scanning at PortAventura, to create and download lead lists using your smartphone
Attendees / Core Audience

Vendor VIP Pass

For professionals who sell to MSP Global’s core channel.

€1,999+ VAT
  • All benefits from the Vendor Pass, plus…
  • VIP concierge service
  • Chauffeured shuttle service between venues and PortAventura hotels
  • Access to VIP Lounge with 1 guest
  • Dedicated VIP area at networking events
  • Special lunch restaurant with gourmet catering

Are you a media representative?