Home / MSP Global / How to Grow Your MSP Ecosystem: 5 Topic Tracks at MSP GLOBAL 2025

How to Grow Your MSP Ecosystem: 5 Topic Tracks at MSP GLOBAL 2025

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Starting MSP Global 2024 event

This is what we do when we have more learning strategies than festival days!

By now, the serious players in the digital transformation industry already understand the value of partnerships and integrations—so now let’s take these collaborations to the next level. We will explore this year’s festival theme of “Grow Your Ecosystem” through five topic tracks, all running across both days at PortAventura theme park. Since we have more ways to explore your ecosystem than we have days for the festival, we had to get creative!

This topic-based focus will help you and over 3,500 business leaders discover and frame your value propositions in the context of the biggest challenges for the year ahead—and set you up to build successful partnerships over the course of just two days.

TRACK 1—Efficiency and Growth

This track is about addressing where you are right now—optimizing the status quo and finding pathways for MSPs to scale profitably. That entails:

  • Building scalable and resilient service delivery models
  • Boosting margins, streamlining, and reducing customer churn
  • Cost-to-serve optimisation in hybrid environments
  • Winning and retaining large-scale clients
  • Strategies for approaching and selling to various industry segments

TRACK 2—AI

What, did you think we weren’t going to address artificial intelligence? Hahaha! On this track you’ll discover how AI is driving product evolution, improving customer workflows, and helping MSPs deliver safe, compliant, and value-led solutions. This track explores:

  • Integrating AI into cybersecurity offerings
  • Client-side AI as an opportunity for digital transformation
  • AI-powered copilots and automation
  • AI-powered predictive maintenance and performance monitoring
  • Opportunities in AI driven managed services
  • Ethics, compliance and security

TRACK 3—Cybersecurity and Compliance

This track is all about making sense of how MSPs can strengthen customer security and meet complex and evolving compliance demands. Here you’ll find real-world strategies, frameworks, and tools that help service providers build trust and resilience. This means:

  • Getting the right security IT talent
  • Compliance as an opportunity: NIS2, GDPR, HIPAA, and beyond
  • Incident response playbooks and tabletop exercises
  • Insurance, liability, and risk management for MSPs
  • Keeping end-users up to date on the rapidly-evolving cybersecurity risks

TRACK 4—Inspiration, Strategy, and Foresight

On this track you will engage with forward-thinking stories that inspire and inform. These are life lessons from the real world—whether scaling an MSP, navigating M&A, or leading through change—to help you learn from others’ successes (and failures). We don’t love the phrase “thought leadership”, but we do love:

  • Founders’ journeys: from local MSP to global player
  • Mergers and Acquisitions strategies for MSP growth
  • MSP business models for the next decade
  • Culture and leadership in a hybrid, decentralized world
  • Visionary partnerships and ecosystem development
  • Building resilience and avoiding burnout in owner-led MSPs

TRACK 5—New and Updated Tools

Sessions on this track will showcase a standout tool, platform, or service. The focus here is on practical innovation that addresses the core theme of Grow Your Ecosystem.

Expert Panel Preview: The Ideas You Really Need

We’re already assembling two executive-level expert panels to address two of the biggest rampaging elephants in the room for MSPs and anyone working in the digital transformation space: AI and cybersecurity.

Beyond Protection: Cybersecurity as Your Competitive Edge

Your customers expect a service provider to meet their evolving security needs in an ever-evolving threat landscape. Cybersecurity is a foundational pillar that will support business continuity, trust, and growth. This leadership summit of small and large MSPs will share how they have met this moment, giving you real-world case studies in what to do (and what to avoid) as you turn the internet’s scariest challenge into your biggest opportunity.

Next-Level AI Partnerships: The Steps to Success

Customer demand for AI solutions and implementation in their workflows makes new technology partnerships necessary for service providers of all sizes. Your sales and marketing toolkit will then come into play as you tell your potential customers what you have to offer, bring them in—and get them to stay. Join this group of experts from across the cybersecurity spectrum to find out how to build rock-solid trust, apply powerful integrations, and leverage up-to-the minute industry expertise and business intelligence—and then wrap everything up into a strong brand story you can share.

Don’t Miss MSP GLOBAL 2025

This year’s festival takes place October 22-23 at PortAventura theme park in Barcelona. Our core audience of MSPs, MSSPs, resellers, systems integrators, and corporate IT managers can register for free with this link.

We hope to see you for the most important gathering of digital transformation specialists in the world!

Jordan Yerman Avatar