In the fast-evolving world of IT services, nobody succeeds in isolation. Customers aren’t keen on compromise—they simply want end-to-end solutions that combine technology, expertise, and ongoing support. Easy, right?
Perhaps not. Smaller MSPs can’t hope to be experts in every field—which is why the savvy ones look to collaborate. And that’s where MSP partner programs come in.
Joining a managed service provider partner program gives companies access to the tools, incentives, and backing they need to expand their offerings, grow revenue, and better serve clients.
Read on for the lowdown on what an MSP partner program is, the bang you’ll get for your buck, and why MSP GLOBAL’s program stands out.
What is an MSP partner program?
An MSP partner program is a structured framework designed to help channel partners, resellers, systems integrators, and consultants collaborate with a managed service provider. Partners get to tap into a provider’s technology stack, expertise, and support network—goodbye, solo-working stress!
These programs typically include:
● Access to solutions: cloud, networking, cybersecurity, and more
● Sales and marketing support: collateral, co-branded campaigns, and training
● Incentives and rewards: discounts, rebates, and tiered benefits for performance
● Dedicated support: account managers, technical assistance, and partner portals
In short, an MSP channel partner program enables businesses to customize the service levels, while piggybacking on the growth and success of the provider.
What are the benefits of a partner program for MSPs?
Joining a partner program isn’t just about sticking a new logo on your website. It’s a serious driver of long-term business growth. Depending on the program you go for, you might see:
- New revenue streams
By reselling or embedding services from a larger managed service provider, partners can quickly expand their portfolios without major upfront investment. - Improved customer retention
Offering managed services keeps you connected to clients on an ongoing basis. Goodbye one-off projects and hello recurring revenue. - Faster time to market
MSP partners get to leverage proven platforms and services—no need to reinvent the wheel with built-from-scratch solutions. That means results are delivered faster. - Stronger positioning
Being part of a well-known managed service provider partner program adds credibility and opens doors to larger deals.
Shared innovation
As technologies evolve, MSP partners benefit from regular updates, training, and access to cutting-edge solutions they might not develop on their own.
Inside the MSP GLOBAL Partner Program
Not all programs are created equal. At MSP GLOBAL, we’ve designed our MSP Partner Program to be as practical, supportive, and growth-driven as possible.
What you get as an MSP GLOBAL Partner
Enablement resources: proposal templates, marketing kits, and sales playbooks
● Training and certification: continuous learning opportunities—to keep your team ahead of the game
● Revenue incentives: tiered rewards and exclusive pricing to protect your margins
● Joint go-to-market activities: from co-branded events to digital campaigns, we’ll help you get noticed
● Dedicated partner success managers: we don’t just hand you materials and leave you to get on with it; we actively collaborate to win deals together.
Why it works
The MSP GLOBAL Partner Program is built around simplicity. Who wants to be navigating endless red tape or given impossible targets to unlock value? Not you. With us, you’ll be surfing the wave from day one—whether that’s improved profitability, enhanced credibility, or a stronger pipeline.
In short, working with MSP GLOBAL feels like having a genuine, strategic ally.
Other notable MSP partner programs
We expect that you will do your research. There’s the big boys like Amazon and Microsoft to check out, along with more specialist networks like Acronis and Datto.
- Microsoft Cloud Solution Provider (CSP) Program
A highly recognized program with broad reach that gives partners the ability to sell Microsoft cloud services bundled with their own offerings.
- AWS Partner Network (APN)
A robust channel program with technical training, funding benefits, and co-selling opportunities.
- Acronis Partner Program
Serving VARs, distributors, and cloud providers alongside MSPs, Acronis has a strong emphasis on product breadth, training, and financial rewards across a wide partner mix.
But when it comes to MSP GLOBAL’s Partner program, we reckon it offers something just that little bit extra. Server-throwing. Rollercoasters. Beach house parties.
We don’t just know what you want from a business perspective. That’s why our events are the talk of the MSP world. Launched in 2023, MSP GLOBAL immediately became the go-to festival for the digital transformation industry. MSPs mingled with new suppliers and partners to create attractive and powerful service offerings – and corporate IT decision-makers quickly realized this was a quick and easy way to meet a bundle of new suppliers all at once.
Why choose MSP GLOBAL?
Put simply, choosing MSP GLOBAL means becoming part of a community that’s:
● Practical: offering immediate benefits without red tape
● Growth-driven: providing incentives and resources designed to accelerate your business
● Collaborative: establishing a true partnership, not just a reseller agreement
If you’re ready to expand your business, strengthen your customer relationships, and unlock new opportunities, now is the time to join the MSP GLOBAL Partner Program.
Apply today to become an MSP partner in time for MSP GLOBAL 2025 at PortAventura theme park on the Spanish coast.
October 22-23, 2025 – 
PortAventura Theme Park (Barcelona), Spain