Vibe coding is… well, it’s a vibe. But it’s so much more than that—it’s a core part of how the website-building market is entering a reset moment. Not a gentle evolution, but a massive structural shift driven by AI, automation, and distribution.
In this MSP GLOBAL session, Arto Minasyan, Founder and CEO of 10Web, argues that we are moving beyond platforms, builders, and tools into a new phase he calls website development 5.0. One where English becomes the programming language, AI handles execution, and the real value moves away from product features toward whoever owns the customer relationship.
For MSPs, this is not a theoretical future: it is a practical opportunity.
As small businesses look for faster, cheaper, and more flexible ways to build websites, e-commerce stores, and web apps, they will turn to the partners they already trust.
This session explains why MSPs are uniquely positioned to become the distribution layer for the next generation of AI-powered website building—and how that can translate directly into recurring revenue.
These are the five key takeaways MSPs should pay attention to:
1. Website building has always rewarded whoever controls the layer below
From custom HTML to CMS platforms to SaaS builders, every major wave in website development created a new group of winners. First developers, then WordPress professionals, then platform owners.
AI changes the interface, but not the pattern. The next winners will not necessarily be the tools themselves, but the businesses that control access to customers and workflows.
2. AI turns English into the new programming language
Large language models are exceptionally good at producing code. Not always perfect, but fast, flexible, and increasingly capable.
This lowers the barrier to entry dramatically. Small businesses can now generate websites, web apps, and ecommerce stores in minutes or hours instead of weeks. The implication is scale. The number of active websites is expected to grow from hundreds of millions toward a billion in the coming years.
3. The real shift is from product to distribution
As AI-powered website tools multiply, differentiation becomes less about features and more about reach.
Arto makes the case that distribution is now the defining advantage. Customers already live inside CRMs, vertical SaaS platforms, hosting environments, and MSP-managed stacks. Whoever embeds AI website building into those environments wins the relationship.
4. MSPs can become platforms without becoming software companies
One of the most practical insights for MSPs is that they no longer need to build or maintain complex tooling to participate.
By using AI website generation as an API or white-labeled service, MSPs can launch branded platforms quickly, sell subscriptions, and manage customer relationships while the underlying infrastructure is handled for them. The result is platform economics without platform complexity.
5. Website development 5.0 is about ownership and revenue redistribution
The next phase of website development is less centralized and more fragmented. Value shifts toward the businesses that understand customer pain, operate locally or vertically, and already have trust.
For MSPs and agencies, that means a chance to move up the stack. From support and infrastructure into ownership of customer outcomes—and a meaningful share of a market that will soon be measured in hundreds of billions.
The takeaway is simple and powerful: AI is not removing MSPs from the website-building equation. It is repositioning them at the center of it. Those who build with distribution in mind now will be the ones defining what comes next.
