Recurring revenue rules! That’s one key finding from the MSP GLOBAL State of MSP Industry Report: Summer 2025 that also shows a third of businesses are looking to expand geographically, and one in five see M&A as a strategic priority.
Read on for an overview of findings related to business strategy and risk. Use them to understand how your partners and competitors see the market, and to identify opportunities for growth. For all the data, insight and analysis, download the full report.
MSPs focus on recurring revenue and customer experience
It’s no coincidence that ‘Building recurring revenue streams’ and ‘Improving customer experience and retention’ are judged to be equally important priorities by MSP leaders. Recurring revenue is largely dependent on excellent customer experience—but just how do MSPs hope to improve that experience? The answer is in the data.
Automation and AI are key to growth for MSPs
Investing in automation and AI is the next highest strategic priority for MSPs, indicating that this is a crucial route to enhancing customer experience.
Next up is expanding managed service offerings, and we take a deeper dive into those stats in this article and the full report.
Just 17% of respondents include focusing on verticals as one of their top-three strategic priorities. This may be a surprise to some, and indicate the shift to more specialized services has some way to go.
Price pressure is the biggest risk to MSPs
For MSP strategists, price pressure and the commoditization of services rank as the biggest threats to today’s business models. Close behind are the challenges of keeping pace with fast-moving technology and finding enough skilled talent to manage it.
Get the full picture in the report
The MSP GLOBAL State of MSP Report: Summer 2025 contains 21 pages of data and insight on how key players see the market—including analysis of both threats and opportunities.
Discover the biggest blockers to winning enterprise contracts, the percentage of MSPs looking to be acquired and what is getting in the way of productive partnerships.
October 22-23, 2025 – 
PortAventura Theme Park (Barcelona), Spain