What’s New at MSP GLOBAL—and Why We’re Doing It

• New guided tours and networking sessions in German, Spanish and English
• Five focused content tracks
• Festival‑style experience
• Enhanced learning and networking spaces and the addition of a new hotel for easier access
• Expanded Server Throwing tournament

Being the only truly international MSP event in Europe gives us bragging rights, but also different needs and opportunities for connection. We always try to surprise you with how we deliver, so that this festival feels new to you no matter how many times you’ve joined us in the past. So even though feedback from last year’s attendees was overwhelmingly positive, we knew we weren’t gonna just sit still!

So before sharing what’s new at MSP GLOBAL 2025, I wanted to talk a bit about why we changed and added stuff.

Festival First and Foremost

We call MSP GLOBAL a festival because that’s the vibe we’re always looking to create: this MSP event should not feel like a work trip for our attendees. This means making everything friendlier and easier, from navigating the theme park location to connecting with the people you need to meet.

Entschuldigung, Hablan Alguien MSP?

The MSP GLOBAL team is based in Cologne, Germany (with some of us in Spain, Canada, Romania, Netherlands, you get the idea); and we travel for work a lot. So we know how valuable it is to just sit back, chill out, and speak your own language now and then. 

We’re planning for 3,500+ attendees from 80+ countries to join us this year, along with 120+ speakers and 100+ partners. We recognize that there are smaller communities within the big MSP GLOBAL community, and so we developed a set of guided tours and networking opportunities in German and Spanish, as well as English. (I kept saying “MSP GLOBAL speaks your language” until our designers put it on a web page!)

On Track to Succeed

We’ve made it easier for you to learn by meeting you where you are: looking for practical tools and ideas to tackle your concurrent business needs right away. So while the main theme is Grow Your Ecosystem, we’re breaking it down into five topic tracks:

• AI (Obviously!)
• Cybersecurity and Compliance (Also obviously!)
• Efficiency and Growth (This includes M&A.)
• Inspiration, Strategy, and Foresight (Big ideas, my friends…)
• New and Updated Tools (Oooh, shiny!)

Our advisors, partners, and attendees have also been focusing on digital sovereignty issues this year, and this timely topic will be addressed through the first two tracks. So check out some of the speakers who are featured on these tracks: no worries, I’ll wait.

Changes: If It’s Good Enough for David Bowie, It’s Good Enough for Us

There are other changes as well, from how we arranged the stages to expanding the Server Throwing tournament and adding a new hotel—we invite you to explore what’s new for MSP GLOBAL 2025. These changes and additions all serve one big purpose: to help the MSP GLOBAL community grow larger and stronger, so you can make person-to-person connections that help you thrive year after year.

Your next read: The people who will help you solve the challenges that make or break an MSP—find them at our new Expert Stage.