What Makes MSP GLOBAL Different, and Why We Do It

When you stay in the lane of typical event communication language and marketing-speak, it’s all too easy for the spirit of what you represent to evaporate. What I’m getting at here is… sometimes you just have to flex.

So we created this post, where we detail exactly what makes this festival series different from other MSP events, and why service providers of all sizes will find game-changing value once they arrive. Check it out.

Why MSP Global Is Not Like Other Events

As anyone in this community who knows me will have already guessed, I’ve internally referred to this project as the Not Like Us Campaign: as a writer, I’m not going to NOT be paying attention to Pulitzer Prize-winners! While we would never take swings at other specific event production teams—that’s just not cool—our fast-paced and hilarious ideation process was also surprising in just how many differences we found between what MSP GLOBAL does and what other events do. “Top 5” became “Top 10”, and even that wasn’t enough. 

So… What Are The 12 Reasons That Make Us Different?

MSP GLOBAL: INTERNATIONAL
OTHERS: LOCAL

We’re international, bringing together senior industry leaders from all corners of the globe to address an interconnected marketplace—they brought in some folks from the next town over.

MSP GLOBAL: HELPING YOU WIN
OTHERS: HELPING THEMSELVES
We help MSPs and IT departments of all sizes meet their goals—from growth and automation to M&A—they just want to sell you stuff.

MSP GLOBAL: AWESOME PARTIES
OTHERS: BORING MIXERS
We throw nightly networking parties and live concerts, where you can make meaningful connections and new friends—they have drinks at the hotel bar (maybe).

MSP GLOBAL: OUTSIDE THE BOX
OTHERS: STUCK IN THE BOX
We feature visionaries from beyond the industry to help you think more broadly—they stay within a silo.

MSP GLOBAL: HELPING YOU WIN
OTHERS: HELPING THEMSELVES

We’re vendor neutral, helping MSPs and IT departments of all sizes meet their goals—from growth and automation to M&A—they just want to sell you stuff.

MSP GLOBAL: BEAUTIFUL LOCATION
OTHERS: BORING BUILDING
We hold our festival at a theme park on the Mediterranean, complete with rollercoasters and beautiful sunsets—they use a boring convention center with ugly carpets.

MSP GLOBAL: SERVER THROWING
OTHERS: A LOT OF SITTING
We host the World Server Throwing Tour’s Spanish Qualifier—they just sit around.

MSP GLOBAL: THEY LOVE US
OTHERS: YOUR BOSS MAKES YOU GO
We deliver an experience our attendees and partners love, which is why our NPS score is so high—they rely on the fact that your boss forces you to go.

MSP GLOBAL: FREE TRANSPORTATION
OTHERS: LOTS OF TAXIS

We have our own free transit system, connecting you to the venue, hotel, and even the airport—they make you explain your taxi receipts to your boss.

MSP GLOBAL: FREE BEER!
OTHERS: A SANDWICH COSTS WHAT?!
We have free food and drinks—they’re surrounded by overpriced corporate restaurants.

MSP GLOBAL: 0€
OTHERS: HUNDREDS OF €
Our core audience of MSPs, MSSPs, resellers, systems integrators, and corporate IT managers get free tickets—theirs cost hundreds of euros.

MSP GLOBAL: AGENDA CREATED WITH LOVE
OTHERS: AGENDA COPY/PASTED
We curate our agenda over the course of a year, so every element of the industry gets what it needs and feels connected—they keep doing the same sessions over and over.

MSP GLOBAL: COMMUNITY
OTHERS: A BUNCH OF STRANGERS

We have a year-round community, with attendees and partners supporting each other and helping one another grow—they leave you with a bunch of business cards from people you don’t remember meeting.

It Takes Careful Forethought to Rock This Hard

Just like an arena rock show, the spontaneity and energy you see take a lot of planning and effort to pull off, all while making the final experience seem effortless and even improvised. Each festival we produce actually takes more than a year to create—so we’re already thinking ahead to 2026 even before our 2025 event kicks off. That way our main theme, subthemes, and key sessions have already been double- and triple-validated by our Advisory Board and those working on the cutting edge of the digital transformation industry.

So when we bring the community rollercoasters, live concerts, and headline speakers from beyond the grave, we’re doing it for a larger and highly specific purpose: to create an immersive experience to help every attendee think about their role in this ecosystem in a different way, and to approach even the scariest challenges with an adventurous attitude. And to remind them that, through it all, they are part of a community that will support them when they dare to get creative.

So yeah, MSP GLOBAL is not like other events.
We will never be like other events.

We will always try new and crazy things.

We are proud of this, we will keep trying to outdo ourselves, and we invite you to take this ride with us.