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Why Partnering with MSP GLOBAL is A Smart Business Decision

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Partner day at MSP Global 2024

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The Managed Service Provider market is many-sided and complex. With increasing demand, multiplying workload requirements, and looming cyber threats for their clients, MSPS have to deliver super-reliable expertise in… well, just about everything. This means delivering services such as hosting, backup, AI, storage, and cybersecurity to the customers they have—while also figuring out how to win new customers in an increasingly competitive environment.

For MSPs that get it right, the payoff is massive: the global market for managed services was valued at $344 billion in 2024—and is forecast to surpass $657 billion in 2030. The digital transformation specialists taking advantage of this phenomenon have done so by first realizing that no service provider truly works alone: it’s all about building and growing an ecosystem of tools and partners to better serve their customers.

“Having such a diverse range of attendees from the different regions is really, really valuable; because you can really see the insights of what’s affecting one person compared to another person—and being able to tailor that from your organization’s perspective is really key.”
Yvette Laister, International Field Marketing Group Manager (EMEA & APAC), ConnectWise

Where MSP Global comes into play

Since its launch in 2023, MSP GLOBAL immediately became the go-to festival for the digital transformation industry: MSPs could quickly and easily meet new suppliers and partners to create attractive and powerful service offerings. Meanwhile, corporate IT decision-makers found out about this gathering as well, seeing it as an easy way to meet a lot of new suppliers at once.

The exciting and celebratory environment—first at the Nürburgring race track and then at PortAventura theme park in Barcelona—brings a new dimension to this kind of B2B event: that’s why we call MSP GLOBAL a festival instead of a conference! Those who join us can drive greater ARPU—while everyone else is at risk of serious FOMO!

“The networking is great, and the fun activities— but there are also some very, very interesting talks onstage with real highlight speakers.”
—Patricia Hillebrand, Channel Manager, RNT Rausch

“Having such a diverse range of attendees from the different regions is really, really valuable; because you can really see the insights of what’s affecting one person compared to another person—and being able to tailor that from your organization’s perspective is really key.”
Yvette Laister, International Field Marketing Group Manager (EMEA & APAC), ConnectWise

In terms of numbers, this is what 2024’s crowd of over 2,000 attendees looked like:

  • 51% MSP, MSSP
  • 17% Distributor
  • 13% Reseller (VAR, DMR)
  • 7% CSP
  • 6% Corporate IT / Buyer of MSP Services
  • 4% Platform Integrator
  • 2% Original Equipment Manufacturer (OEM)

Where did they all come from? Glad you asked:

  • 78% EMEA
  • 15% America
  • 7% APAC
  • 38% Western Europe
  • 26% Southern Europe
  • 8% Eastern Europe
  • 7% Northern Europe

Oh, and nearly 50% were executives with decision-making power. So, yes, green-lighters come to MSP GLOBAL—and they’re coming in greater numbers each year.

Over 3,500 attendees are expected to attend our 2025 festival in Barcelona, with the goal of meeting new suppliers and partners. In partnering with MSP GLOBAL, there are many ways to put yourself in the spotlight, including:

  • Commanding the main stages with a keynote, fireside chat, or panel discussion
  • Drawing crowds to your booth in the bustling Exhibition Hall
  • Branding the shuttle buses that connect attendees to the main venue points, offsite networking locations, and hotels
  • Powering the most legendary parties networking events in the industry

Becoming an MSP-industry superstar has never been so much fun!

Build Real Relationships, Not Just Sales Funnels

A festival like MSP GLOBAL offers more than just a booth in some beige conference center: it’s your chance to build valuable relationships—and even friendships—around a thrilling shared experience that can’t be found anywhere else in the digital transformation industry.

“My favorite part is just to engage and talk and learn from our customers, our partners, and the end-users of our technology: what they see as their problems, and how we can help.”
—Ezequiel Steiner, CEO, Acronis

When does the next MSP GLOBAL take place?

MSP GLOBAL 2025 happens October 21-22 at PortAventura theme park in Barcelona. Every year we want to deliver a bigger and better event than before, bring unforgettable experiences to our attendees—and provide the highest value to our sponsors. Those who subscribe to our newsletter get a free copy of “Demystifying SEO” by Mark Copeman, the “MSP Website Whisperer” of Wingman MSP Marketing; along with a free pass to the upcoming festival.

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