At Paal15, we help B2B technology companies like MSPs, ISVs, SIs, distributors, and hyperscalers with strategy, propositions, messaging, and go-to-market. In today's rapidly evolving IT environment, MSPs face intense pressure from hyperscalers, vendors, OEMs, and increasingly demanding customers. The market is inundated with new innovations and solutions, such as AI and Copilot, emerging at blazing speeds. This relentless pace puts additional pressure on MSPs to build managed practices around these advancements. Competition is fiercer than ever, necessitating MSPs to excel in positioning and differentiation.
