David R Ednie is President and CEO of SalesChannel International (SCI) a Growth Consulting organisation working with Service Providers and Managed Service Providers worldwide. SCl engages with clients in 3 key areas: GTM Strategy, Sales Acceleration, and Accelerating Customer Adoption of Cloud and Managed Services. David has over 25 years international business experience working with MSPs, CSPs, Hosters and Telecos. SCI works with Senior Leadership and Management Teams to develop GTM and Growth Strategies that deliver sustainable results in today’s increasingly complex and competitive business environment. SCI’s clients include: VMware, HPE, Microsoft Corp., AWS, Palo Alto Networks, ServiceNow and Verisign.